Panel
Joseph Jaffe, Admiral, The HMS Beagle
Lisa Laporte, CEO, TWiT.tv and Artisanal Agency
Samuel Monnie, Host, Across the Pond
Bob Knorpp, Host, The BeanCast
TOPICS
The “return” of physical retail
Facebook plan to migrate all of their apps to a common platform
MasterCard heralds the advent of their “audio logo”
Amazon pulls out of NYC HQ deal
Crowdfunding: In or out?
The coming 5G revolution begins in the U.S.
Instagram finally makes shoppable images into a must-do marketing tactic
Accenture buys controlling stake in Droga5
The end of cookies arrives...sort of
The growing importance of product reviews
The Hulu saga
Instagram removing visible like counts
Programmatic cabs
Facebook introduces Libra
The “purpose marketing” backlash at Cannes
The growing importance of stories
The shift from AOR to project-based work takes its toll on agencies
Agencies and brands struggle to capitalize on gaming
Cancel culture
Meme accounts eclipsing influencers
Larry and Sergey step away from running Google
Social wrestles with what to do about political ads
FAIR/FAIL/FOUL
FAIR:
The Harry Potter Times Square takeover
Warframe introduced the video game with a spectacular stunt
South Dakota’s “Meth: We’re On it” campaign (onmeth.com)
FAIL:
Circle K Mexico runs a Secretary Day promotion for chocolate, wine, and condoms
Forever 21 includes Atkins diet bars in plus-size orders
#WowYourMom Mother’s Day Campaign from vibrator maker, Vibease
FOUL:
The WeWork non-IPO
Google’s sexual harassment problem
The General Mills RFP
SPONSORS
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