Panel
Saul Colt, Principal/Consultant, The Idea Integration Co.
Dan Goldgeier, Author/Copywriter, DanGoldgeier.com
Jonathan Sackett, President/CCO, Allscope
Bob Knorpp, Host, The BeanCast
TOPICS
Memes vs Influencers
Sources: Bloomberg reports
Ready for Shoppable TV?
Sources: SF Gate reports
Native Does Fool People
Sources: Science Magazine reports
Google After Larry and Sergey
Sources: NBC reports, BI analysis, More BI analysis
FAIR/FAIL/FOUL
FAIR: Apple films a snowball fight with an iPhone
FAIL: The Peloton holiday ad
FOUL: T-Mobile “nationwide” coverage misses a third of Americans
SPONSORS
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