Panel
Joseph Jaffe, Admiral, The HMS Beagle
Sean McGinnis, President, Kellyco Detectors
Amanda Rue, Co-Founder, The Shift/Work Shop
Doug Zanger, Senior Editor, Adweek
Bob Knorpp, Host, The BeanCast
TOPICS
Marketing Cost Concerns
Sources: Digiday analysis, S+B on experience, Adweek on Uber
Purpose Killing Positioning
Sources: Adweek opinion
YouTube Kids Ethics
Sources: Digiday reports, BI on keywording
Fixing Pitch Processes
Sources: The Drum opinion
THE GOOD, THE BAD, AND THE UGLY
Good: Ex-Uber employee helps during recent Uber lay-offs
Bad: Influencer markets weight-loss supplements while pregnant
Ugly: The Capital One hack
SPONSORS
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