BeanCast 586: What Comes After

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Panel

Chris Baccus, VP Digital Marketing, Westfield

Rose Cameron, Consultant

Lisa Laporte, CEO, TWiT.tv

Bob Knorpp, Host, The BeanCast

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TOPICS

Planning for After

Sources: The Drum article, Adexchanger on short-termism, Adweek on tone, MediaPost on changing behaviors, Marketing Insider Group blog post

Quarantine Creativity

Sources: Adweek opinion, Adweek with some pointers

The Audience/Ad-Buy Gap

Sources: BuzzFeed reports, Digiday reports, Digiday on Snopes struggle, Adweek on the impact to TV, Barron’s on the ad-spend collapse, Adexchanger on the pauses

Closing e-Stores

Sources: Adweek reports, Adweek analysis

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FAIR/FAIL/FOUL

FAIR: Popeye’s Fried Chick’n and Chill campaign

FAIL: The implication that Zoom is sharing all your detail with advertisers

FOUL: The airline bailout

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SPONSORS

This episode of the BeanCast is brought to you by Methodify by Delvinia. Get real-world customer feedback in hours, not weeks. Schedule your demo and get a free $20 Starbucks gift card at Methodify.it/BeanCast.

Thanks to Recursive Squirrel for providing our bandwidth.

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