Panel
Brandi Boatner, Social and Influencer Communications Lead, IBM
Jason Lonsdale, Head of Brand Strategy US, Ogilvy
Samuel Monnie, Digital Transformation Consultant, Marketing Transformed
Adam Pierno, AVP Marketing Strategy, ASU
Bob Knorpp, Host, The BeanCast
TOPICS
Ethical and Legal Pitfalls
Sources: The ANA guidance, Adweek reports, RTE on the business effects, Business of Fashion on who’s shopping, The Telegraph on the ehtics, The Conversation on the ethics, Adexchanger on avoiding a fail, Adweek on the strikes
Facebook’s Improving Image
Sources: Fast Company analysis, Adweek on their support of news, Adweek on their support of small biz
The Lack of Political Ads
Sources: Adweek reports
Cannes Canceled
Sources: MediaPost reports, Adweek analysis
FAIR/FAIL/FOUL
FAIR: BK and Popeye’s takes care of frontline employees
SPONSORS
This episode of the BeanCast is brought to you by Methodify by Delvinia. Get real-world customer feedback in hours, not weeks. Schedule your demo and get a free $20 Starbucks gift card at Methodify.it/BeanCast.
Thanks to Recursive Squirrel for providing our bandwidth.