BeanCast 597: White Envelopes

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Panel

Tim Nudd, Editor-in-Chief, Muse by Clio

Tamsen Webster, Message Consultant, The Red Thread

Tom Webster, SVP Strategy & Marketing, Edison Research

Bob Knorpp, Host, The BeanCast

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TOPICS

Changes to the Upfronts

Sources: Variety reports, Adweek reports, MediaPost reports

Racial Biases in Influencer Marketing

Sources: Adweek thought piece

Brand Response to Tucker Carlson

Sources: Variety reports, The Wrap reports, Ad Age reports

The e-Sports Ad Shift

Sources: SI reports

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FAIR/FAIL/FOUL

FAIR: Literacy Partners engages their audience with the cause

FAIL: McCann’s M:United tries to take advantage of the BLM protests for Microsoft

FOUL: Tim Hortons found to be excessively tracking app users

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SPONSORS

This episode of the BeanCast is brought to you by Methodify by Delvinia. Get real-world customer feedback in hours, not weeks. Schedule and complete a demo to get a free $20 Amazon gift card at Methodify.it/BeanCast.

Thanks to Recursive Squirrel for providing our bandwidth.

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