BeanCast 598: Fun With URLs

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Panel

Michelle Excell, Creative Tech Strategist, The Antipodean

Sam Monnie, Marketing Transformation Consultant/Host, Across the Pond

Ron Tite, Founder, Church+State

Bob Knorpp, Host, The BeanCast

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TOPICS

Dealing with Racist Mascots

Sources: Adweek on the Aunt Jemima move, Vice reports on the growing movement, Adweek on Uncle Ben’s move, Adweek on widening action, Vice on Darlie, BBC on Colgate’s position, analysis from Metro

NBCU’s Take on the Upfronts

Sources: Variety reports, Mediapost on media buyers position

Gaming and Social

Sources: Ad Age analysis

The Walmart/Shopify Deal

Sources: Bloomberg reports, Adweek reports

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FAIR/FAIL/FOUL

FAIR: Buffalo Wild Wings moist tie-lette promotion

FAIL: Smithfield Foods gets called to the mat for their safety claim

FOUL: Facebook faces an advertising backlash for their refusal to manage hate speech

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SPONSORS

This episode of the BeanCast is brought to you by Methodify by Delvinia. Get real-world customer feedback in hours, not weeks. Schedule and complete a demo to get a free $20 Amazon gift card at Methodify.it/BeanCast.

Thanks to Recursive Squirrel for providing our bandwidth.

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