BeanCast 656: Brand Personification

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Panel

Rose Cameron, Global Brand and Innovation Consultant

Michael Diamond, Academic Director Integrated Marketing & Communications, NYU SPS

Tamara Prewitt, Senior Director Product Marketing, Oracle

Leigh Reyes, Creative Chair, MullenLowe TREYNA

Bob Knorpp, Host, The BeanCast

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TOPICS

Trend Toward Brand Personification

Sources: Branding Magazine looks at the trend, Entrepreneur looks at personal digital

Lay-Away’s Digital Rebirth

Sources: Adweek reports

Twitter Post Jack Dorsey

Sources: BI looks at his legacy, MarketWatch looks at his failures, Stratechery looks at the path forward

Facebook Reverses Crypto Ban

Sources: The Recount reports

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FAIR/FAIL/FOUL

FAIR: Swedish Tourism highlights locations that inspired IKEA products

FAIL: Influencer Kyle Scheele fails to disclose to his audience how a sponsorship deal came about

FOUL: Brown University research study shows PR agencies are reshaping climate change convo

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SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

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