Panel
Farrah Bostic, Founder, The Difference Engine
Saul Colt, Founder, The Idea Integration Co.
Lisa Laporte, CEO, TWiT.tv
Samuel Monnie, Co-Host, Across the Pond
Bob Knorpp, Host, The BeanCast
TOPICS
The insurrection and the fallout for marketers
iOS 14.5 and now 15 disrupt the digital marketing world
The investor battle over GameStop
Clubhouse became a thing
The fan-less Super Bowl and Olympics
Potato Heads go gender neutral
Will Google ever cancel the cookie?
The Facebook memo and whistle blower scandal
Advertisers accused of trying to target dreams state
The U.S. celebrate Juneteenth as a national holiday
Zoe Scanman’s article spawns industry-wide debate
The push back against strategic leaks about product announcements
Unilever bans the word “normal”
The NFT explosion
Apple allows for the right to repair
The official launch of the meta verse thanks to Facebook
FAIR/FAIL/FOUL
FAIR: Drones used super creatively by video game maker in China to promote game launch AND IKEA in Bahrain ran an ad in English that said, “Create your perfect night’s sleep,” but was translated into Arabic to say, “Same line as written, but in English.” However, in typical IKEA aplomb, they turned a fail into a fair by modifying the same billboard with the overlay in Arabic that said, “This is what happens when you don’t get good sleep. Enjoy your perfect sleep.”
FAIL: Nike attempts to Greek-ify their logo on a new shoe by using Greek letters and wind up misspelling Nike in Greek
FOUL: WPP’s global bribery scandal
SPONSORS
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