Topics
Super Bowl Winners and Losers
Re-engineering Super Bowl Strategies
Super Bowl Effectiveness
Upworthy's Attention Minutes
Branding a Jonas Baby
Read MoreThe BeanCast
BeanCast 238: Muzak For Hipsters
Guests
Peter Shankman, Author/Speaker/Consultant, Shankman.com
Topics
Super Bowl Wrapup
Sources: NYT's is critical, Ad Age on the real-time responses, Washington Post ranks the 5 worst ads, Washington Post on Twitter involvement, USA Today covers ad sentiment, The USA Today Admeter, USA Today explain Admeter results, Internet Retailers looks at the winners, Ad Age ranks the ads, Ad Age on the blackout, Ad Age looks at CBS's big promo wins, Ad Age aggregates the rankings, Ad Age on the missing Nationwide spot
Pinterest Worth $2.6 Billion
Sources: WSJ Reports
The End of Muzak
Sources: NYT Reports
Sponsors
Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.
Visit lynda.com and learn software, business, and creative skills to achieve personal and professional goals. Try lynda.com FREE for 7 days by visiting Lynda.com/beancast.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.
BeanCast 237: Monkey Foot (Super Bowl Weekend)
Guests
David Jones, CCO/Founding Partner, Third Street
Abbey Klaassen, Editor, Ad Age
Ted McConnell, Consultant / EVP of Digital Media, Advertising Research Foundation
Topics
Extending Super Bowl Value
Sources: Media Post on teasers, Adweek discusses social strategies, NYT on ad pricing, Ad Age on 4th quarter ads
Mobile: Benefit or Liability
Sources: Mobile Marketer feature article
Google's Changing Algorithm
Sources: Media Post reports, Adweek on Google Shopping ads
Gun Control For Toys
Sources: Ad Age reports
Hotel Loyalty
Sources: LAT on hotel loyalty programs
Sponsors
Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.
Visit lynda.com and learn software, business, and creative skills to achieve personal and professional goals. Try lynda.com FREE for 7 days by visiting Lynda.com/beancast.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.