BeanCast 103: Bring In The Goats

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GUESTS

David Armano, SVP Edelman Digital (Also read his blog Logic+Emotion)

Bill Green, Publisher, Make The Logo Bigger and Co-Host, AdVerve

Angela Natividad, Marketing Director, Hypios and Co-Host, AdVerve

Harry Webber, Founder and CCO, Smart Communications

Topics:

Outrage Immunity

• Al Ries Piece in Ad Age
• Media Post Looks at the BP "Green" Branding
• Ad Age Examines the BP Dilemma
  

Facebook Foibles

• NYT Talks About The Security Hole
• Media Post on The CPM Announcement
• Media Post on Consumer Reports Warning
  

Still No ROI Compensation

• Ad Age Examines The Net of the Furor

Low Recall/High Results

• eMarketer Examines Location-Based Efforts

Texting While Sexing

• Ad Age Reports on the Study
  

Stories To Watch:

• Real-Time Web Dominance
• FCC Ban on Recording Streaming Content
• iPad and Learning
• Demise of the Social Media "Expert"
• Google Purchase of Recorded Future
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 102: It's What You Do With It

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GUESTS

Geri Druckman, Consultant at gdruckman.com

Bill Green, Publisher, Make The Logo Bigger and Co-Host, AdVerve

Dave Lakhani, Author/Speaker, Bold Approach

Topics:

Leveling the Field

• Ad Age Piece on Social's Advantages
  
• Forbes Piece on Women and Social Media
  

Ignored Data

• Michael Bush's Piece in Ad Age

Educating Kids About Ads

• NYT Times Looks at FTC Effort
• Ad Age Reports on Investigation of Ann Taylor
  

Should FTC Be In Charge

• Washington Post Analysis
• Google Distances From FCC

iAds Gets an Apple "Tax"

• WSJ Reports on the Proposed Pricing
  

Stories To Watch:

• Facebook
  
• iAds
  
• United/Continental Merger
  
• Yahoo CEO's Critique of Google
• Backlash Against Nielsen's New Methodology
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 101: Likeability

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GUESTS

Joseph Jaffe, Chief Interrupter, Powered (Joe's content can be found on Jaffe Juice and he recommends Aaron Strout's blog post "I See You" and episodes 93 and 94 of Jaffe Juice TV.)

Darryl Ohrt, President, Humongo (Also check out his blog, Brand Flakes For Breakfast and follow the upcoming Humongo Nation Tour)

John Wall, Co-Host, Marketing Over Coffee (He also blogs at Ronin Marketeer)

Alan Wolk, President, Toad Stool Consultants and Executive Director, The Hive Awards (Follow his blog The Toad Stool)

Topics:

Facebook Becoming Google

• NYT on the Move By Facebook
• NYT on the Privacy Issues
• Ad Age Looks at Privacy Problem
  
• WSJ Offers Opinion on the Move
• Ian Schafers Opinion On AdAge.com
• Jeff Jarvis' Opinion
  

The Nielsen Facebook Study

• The Study That Was Released
• Ad Contrarian Expresses An Opinion
• Thought Gadgets Weighs In
• Commerce Times On The Need For Social Accountability
• I Offer An Opinion
  

Free Goes Pay

• LAT Looks at Hulu Announcement
• WSJ Looks at Moves By Ning
  

Green Marketers Blame You

• Ad Age Piece By Jack Neff
• NYT on the Big Business of Earth Day
  

Plus-Size Too Much For ABC

• Lane Bryant Lingerie Ad
• Adweek Reports on the Controversy
  

Stories To Watch:

• The Jones Movie
  
• Stephen Hawkings Says Aliens Will Kill Us
  
• Facebook Story
  
• Google/Twitter Response To Facebook Story
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 100: Hurley Lives, Everyone Else Dies

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GUESTS

Christina Kerley, President, CKB2B Marketing

Jennifer Leggio, Blogger, ZDNet (Also co-host of The Quick N Dirty Podcast)

Angela Natividad, Marketing Director, Hypios (Also co-host of AdVerve and blogs at Culture Buzz)

Rupal Parekh, Lead Reporter Agencies, Ad Age

TOPICS

Twitter's Ad Model

• Twitter's Blog Announcement
• Adweek Analyzes the Move
• NYT Reports
• Ad Age's Take on the News
• LAT Explains the Move
  
• NYT on Longevity of Ads in Social Spaces
• Ad Age Opinion on Why Advertiser Should Adopt
• Thought Gadget's Opinion in 140 Characters
  

Mini Events

• Ad Age On The "Event" Trend in Broadcast
  

The Greenest Brand

• Adweek Looks At Energy Star
• Study Source
• NYT On Consumer Waryness

Google Spreading Too Thin?

• The Feature on Adweek
• Washington Post on Docs Improvements
• WSJ Looks at the Search Giant

Strawberry Frog Goes Crowdsourcing

• Story on Creative Boom
• Details on Their Facebook Page
  

Stories To Watch:

• Iceland's Image After the Eruption
  
• Trend of Top Execs Launching Start-ups
  
• Ad Deals With 4Square
• Resolution of McCann v. MDC
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 99: Have You Learned Anything?

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GUESTS

Bill Green, Publisher, Make The Logo Bigger, Co-Host, AdVerve

Tim Nudd, Blogs Editor, Adweek

Peter Shankman, Founder, HARO

Hadji Williams, Author/Blogger, Knock The Hustle and HustleKnockin.com

Topics:

Is Web Advertising A Failure?

• The Ad Contrarian's Opinion
• Bloomberg on Silicon Valley's Desire for TV
• DM News on 2010 Digital Budgets

iAd To Launch

• Ad Age on the Impact
• NYT Reports on the Move
• Adweek Reports on the Profit Split
• Adweek on Pushback About iPad Pricing
• Mobile Marketing on the Threat to Competitors

Yelp To Fix Approach

• USA Today on the Move

Tiger's Dad And Nike

• The Video
• Adweek on the Mixed Feelings
• Ad Age on the Spoofs
• ABC News on Where The Audio Came From

Garfield Says Goodbye

• Garfield's Farewell Post
• Ad Age Offers Thoughts From Bob's Targets
  

Stories To Watch:

• Tiger-Is-Human Fallout
  
• Google's Problems Moving Beyond AdSense
  
• Obama's Speech on NASA
  
• The Relevance of Traditional News Sources
  
• Publisher Pricing of iPad Editions
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 98: Buying Reputation

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GUESTS

Carri Bugbee, Consultant, Big Deal PR (For info on all online contacts, visit CarriBugbee.com)

Stuart Foster, Digital Strategist, Mullen (Also visit The Lost Jacket and The Next Great Generation)

Bill Green, Publisher, Make The Logo Bigger, Co-Host, AdVerve

John Wall, Co-Host, Marketing Over Coffee

Topics:

Ad Age Takes On Bad Client/Agency Relationships

• Michael Bush on Why it's the Fault of Clients
• Mark Chmiel Complains About Agency Innovation
• Marc Brownstein Suggests Walking in the Client's Shoes
  

Co-Viewing Apps

• Ad Age on The Trend
• Ad Age on Early iPad Entrants
• NYT on Media Hold-Outs
  

Buying Reputation

• My Klout Experience
• Klout Code of Conduct
  

Facebook "Likes" Fans

• Ad Age on the Change
  

Branded April Fools Pranks

• The Round-Up on Adages
  

Stories To Watch:

• CyberStalking and Location Apps
  
• Google-Style Auctioning of GeoLocations
  
• Google Censorship in Countries Other Than China
  
• iPad Fallout
• Apple's New Mobile Ad Network Launching
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 97: The Last Advertising Agency On Earth

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GUESTS

Christian Borges, VP Digital Communications, Deep Focus

Bill Green, Publisher, Make The Logo Bigger, Co-Host, AdVerve

Ben Kunz, Director of Strategic Planning, Mediassociates (blogs at Thought Gadgets)

Åsk Wäppling, CEO, Adland.tv (See her site for info about a discount to the FITC event in Toronto)

Topics:

Old Media Is Dead

• The Video That Stirred Controversy
• Ad Contrarian's Take
• Bill Offers Comments on MTLB
• Nielsen 3-Screen Report
• NYT Pulls Apart the Data
• Washington Post Looks at Tandem Growth
• Ad Contrarian Offers Opinion on the Report
  

Forgiveness vs. Perfection

• The Post by Jonathan Salem Baskin on AdAge.com
  

Ad Buys On iPad

• NYT on the Launch Ad Buys for Publishers

Rebirthing Brands

• WSJ on the CompUSA and Circuit City Stories
• Adweek on Marketing Leading to Brand Avoidance

Facebook's Crack Down

• ClickZ on the Move by Facebook
  

Stories To Watch:

• iPad Launch Hype
  
• Coming Facebook Tweaks
  
• Will Best Buy Be Buying Radio Shack?
  
• Apple's Coming Mobile Ad Platform
  
• The Line Two App Controversy
• Rosemarie Ryan and Ty Montague Starting a New Agency
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 96: Consider Yourself Embraced

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GUESTS

Steve Garfield, Speaker/Author, SteveGarfield.com (read his book, Get Seen.)

Helen Klein Ross, Blogger/Writer, Adbroad (and visit her online project Brand Fiction Factory)

Rob Schwartz, CCO, TBWA\Chiat\Day (see his posterous site and support the Tap Project)

John Wall, Co-Host, Marketing Over Coffee (download their new iPhone app from iTunes)

Topics:

Undrinkable Drinkability

• Ad Age's Take on the Bud Blunder
• Debate Continues Against "Nerd-Driven" Creative

Social Skeptics

• BNet Reports on Sorrell's Comments
• WSJ on Lingering Questions About Social
• MediaPost Reports on @Anywhere Announcement
• VentureBeat on Facebook Beating Google
  

Nestle Nettles

• Ad Age Reports on the Situation
• Thought Gadgets Offers Opinion
• MTLB Responds With Further Comments

Privacy and The Netflix Contest

• USA Today Reports

Ad and Schools

• USA Today on the Moves By School Districts
• Coming Legislation Over Childhood Obesity
• Washington Post on Pepsi's Move
  

Stories To Watch

• Content Ownership Question
  
• Piano Mash-Ups and Chatroulette
  
• SXSW Recap
  
• iPad Launch
  
• Simon Sinek's New Book
• Blame Game Over Obesity
  

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 95: The Money Shot Of Tweets

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GUESTS

Duane Forrester, Program Manager of In-House SEO, Microsoft (Get links to both his books from his blog at The Online Marketing Guy) 

Bill Green, Publisher, Make The Logo Bigger and Co-Host, AdVerve

Michael J. McSunas, Shareholder, Chambliss, Bahner & Stophel

Topics:

Transformation?

• Ad Age Examines the 4As Event

Hispanic Marketing

• DM News Reports Half of US Marketers Ignore the Segment
• Internet Retailer on the English Language Site Preference
• Adweek Reports on Spend Outpacing Market

Live Webcasting Is Hot (Again)

• Washington Post on Fashion Designers Using the Tech
• Daily Finance on the NYT Move

Ending Overdraft

• NYT on the Move by Bank of America
  

Tweeting and SXSW

• Post on Ad Age by Ian Schafer
  

Stories To Watch

• Google vs. China
  
• SXSW Hangover
  
• Federal Regulation (i.e, endorsements, obesity warnings)
  
• Facebook's Location-Based Play
  

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 94: According To Brogan's Day Rate

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Apologies to Chris Brogan for finding humor in his recent unpleasantness, but we did have a blast determining the value of everything we talked about on the show.

And speaking of value, this show is jam packed with it. Sometimes fate smiles with the perfect panel to discuss the news at hand. This was definitely one of those times. 

So please enjoy the show. And remember, I'm always game for more Twitter followers. I'mTheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make The Logo Bigger and Co-Host, AdVerve

Scott Henderson, Managing Director, CauseShift (Participate in his SXSW events to end hunger in America. Get details on the site.)

Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and his book, Flip the Funnel atJaffeJuice.com)

Jim Louderback, CEO, Revision 3 (See Jim at the Diggnation and Scam School events at Stubb's during SXSW.)

Topics:

Viacom Leaves Hulu

• NYT Reports on the Split
• NYT on the BBC Situation
• Adweek on Delays in Addressable TV
  

Are Metrics Killing Creativity?

• The Debate on AdAge.com

Google's Patent On Location-Based Ads

• VentureBeat Reports
  

Leveraging Ads For Oscar Traffic

• WSJ Reports on the Move by E! Online
  

The Underwear Make-Good

• Ad Age on the CBS/Dockers Settlement
  

Stories To Watch

• Plaid To Make Big Announcement
  
• HelloRewind
  
• SXSW
• New Book From 37 Signals
• ABC/Cablevision Spat
• The New Click Fraud is Streaming Fraud
• Digital Billboards as Dangerous as Texting for Drivers
  

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit