BeanCast 93: Brought To You By The Letter "J"

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Sometimes there's a perfect marriage between the week's news and the panels I assemble months in advance. This was definitely one of those times.

With our subjects that ran the gamut from mobile to PR to social marketing, we had just the right mix for some really insightful commentary.

So please enjoy the show. And remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Rose Cameron, Chief Strategy Officer, Euro/RSCG Chicago

Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and his book, Flip the Funnel atJaffeJuice.com)

Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company (Also read his personal blog atScottMonty.com.)

James P. Othmer, Author, Adland, The Futurist and the forthcoming Holy Water (Available in June)

Topics:

Mobile Roadblocks

• Adweek Comments on the State of Mobile
• Red Cross Expanding Mobile Program
• NYT Reports on PleaseRobMe.com
• Examiner Reports on Carri Bugbee's Experience
• MediaPost Reports on Yelp Lawsuit

ADVERTISEMENT: Register for The You Conference L.A., with speakers Gary Vaynerchuk, Dave Lakhani, Gerry Druckman and Peter Shankman. Use conference code "UconferenceLA" for $50 off. Register before the price goes up on March 15th.

The Dealer Rebellion

• NYT Reports on Actions by Toyota Dealers
• BusinessWeek Calls Congressional Hearings a Witch Hunt
• Toyota Conversations Website
• Joe's Recommendations to Toyota

Social's Place

• Piece on Managing Social Marketing
• Piece on Tweet Liability
• Baskin Piece on Why Social is Over-Hyped
• Jaffe Juice Debate Over This Issue
  

4As Combine Conferences

• NYT Reports on the Move
  

Too Hot For Brazil

• Ad Age Reports on Controversial Paris Hilton Ad
  

Stories To Watch

• Clients Moving Toward In-House Strategy
  
• Chilean Earthquake/Charity Burnout Watch
  
• FiestaMovement.com 2 and Ford Sales Numbers
  
• Future of Story
• Yahoo!/Twitter Deal
  

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 92: Telling Olympic Stories

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The Olympics were front and center on our topic list. The apparent success of the games for advertisers seemed in stark contrast to the vitriol being handed out to NBC for aggregating content into prime time. It made for a very interesting discussion.

Add to this some talk about sentiment analysis with just a dash of Kevin Smith and we were cookin'!

Enjoy the show. And remember, I'm always game for more Twitter followers. I'mTheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Tyler Hurst, Consultant, tdhurst.com

Angela Natividad, Marketing Director, Hypios (click here to participate in their Problem to Love) and Co-Host of AdVerve

John Wall, Co-Host, Marketing Over Coffee (and read his blog at Ronin Marketeer)

Topics:

Olympic-Style

• Ad Age on the Apparent Success of Olympic Ads
• Rash Report on the Numbers
• SI/CNN on Viewer Frustration with NBC
• The P&G Multi-Brand Push
  

The Debate Over Sentiment

• Ben Kunz Respond to the Twitter Discussion
• A Follow-Up Post By Ben
• Edward Boches Responds
• I Take the Discussion in Another Direction
• An Example of Troubling Sentiment Analysis
  

The Ugly Truth About Pre-Roll

• The Column in Ad Age from Jim Louderback
  

Failing At SEO

• Online Media Daily on Resistance to SEO by Fortune 500
  

Facebook The Playa'

• SF Chronicle on Facebook Beating Google for Directing Traffic
  

Stories To Watch

• ChatRoulette.com
  
• Project Titan/Facebook Email Client
  
• Effects of Apple Removing All "Inappropriate" Apps
  
• The New Microsoft Mobile OS
  

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive.

Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 91: Same Old Stuff

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The Super Bowl ad-fest continued it's downward spiral this year, leaving the panel mostly unimpressed. But the larger issues of sexism, ethics and creativity offered plenty of fodder for us to discuss and made for a lively debate.

A program note, George Parker is very soft in this episode due to some connection issues. Apologies for that. I normally wouldn't have allowed someone to connect via phone, but his insights are totally worth cranking the volume up to hear. 

Please also check out The You Conference L.A., featuring Gary Vaynerchuk. Use discount code "UconferenceLA" and get $50 off your registration.

Enjoy the show. And remember, I'm always game for more Twitter followers. I'mTheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Steve Hall, Editor, AdRants (Steve also reminds us of AdGabber, his advertising social network)

George Parker, Writer/Blogger, AdScam/The Horror!

Åsk Wäppling, CEO, Adland.tv

Topics:

Nostalgia or Old Stuff

• NYT Discusses Emphasis on the Past
• Ad Age on the Slide in Importance
  

Sex

ism in the Bowl Ads

• Washington Post on the Maleness of it All
  

Good and Bad

• WSJ Looks at the Ads
• MediaPost Call Dorito's Ad Most Watched
• Garfield's Opinions
• Brand Bowl 2010 Social Media Analysis
• Ad Age on Google Ad Not Faring Well
• Åsk's Annual Review
  

Edelman on Peer Recommendation

• Ad Age Reports on the Study
  

Google Buzz

• NYT Reports on the Service

Stories To Watch

• Kevin Smith Attacks Southwest
  
• Twitter Abandon Rate
  
• Brands Embarrassing Themselves Online
  
• NBC Not Deliver Olympic-Level Value for Ads
  
• Cyrus Mehri Launches EEOC Charges
  

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 90: Flyover Country

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We've all heard Bill say it before on the show. Middle America is "Flyover Country," and it represents the mass of America that doesn't live in a major metro, makes up the bulk of U.S. purchasing power, and who agencies pretend to understand without really having a clue how to reach.

This week when he said it, though, it was a good reminder that for all the Super Bowl hype among agency-folk over good and targeted work, the average football viewer was probably laughing hysterically at the crotch shots and GoDaddy.com ads.

Sometimes marketing just ain't rocket science. Sometimes it's just about giving people what they want.

Enjoy the show. And remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Jim Mitchem, President, Smash Communications (He also blogs at Obsessed With Conformity)

Dirk Singer, President, The Rabbit Agency

Ian Sohn, Senior Vice President, Ogilvy PR (Check out his blog, Flagged for Followup)

Topics:

Toyota's Woes

• Washington Post on Toyota's Public Apology
• Ad Age Looks at the Road Ahead
• USA Today on the First Fix Strategy
• WSJ Looks at the Prius Situation
• Adweek Looks at Their Brand Standing
• Ad Age Evaluates Falling Brand Interest
• Joe Jaffe Offers Up Some Thoughts
• Ad Age on the First Lentz Appearances
• A Second Lentz Q&A Announced
  

The PR Bowl

• Adweek on CBS Rejecting ManCrunch Ad
• Adweek on the Continuing Furor Over Tebow Ad
• Super Bowl Sells Out Ad Time Again
• ClickZ Discusses The Snickers Effort
• Ad Age on EA's "Go To Hell" Issues
  

Glee-ful Profits

• The Ad Age Case Study
  

Second Life's Second Life

• ClickZ on Linden Lab's Acquisition Aims
  

Pay-4-Square

• Ad Age on 4Square's Possible Revenue Model
  

Stories To Watch

• FTC Blogger Disclosure Issues Continuing
  
• Insider Hacking of Vodaphone Twitter Account
  
• The Launch of Sally Hogshead's Fascinate
  
• Google's NSA Connections
  
• Facebook the Most Dangerous Social Net for Businesses
  

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 89: Sarcasm Is Back

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In the last few minutes of the show, Sally unintentionally summed up much of our hour-long conversation with a thought about sarcasm as an economic indicator. And boy! Was this show ever filled with sarcasm! Not sure what that means, but I'm hoping it's a good thing.

Listen, learn and laugh with us this week as we tackle everything from things that start with a little "i" to whether account planning should die. (Yes, we went there too.)

Please also check out The You Conference L.A., featuring Gary Vaynerchuk. Use discount code "UconferenceLA" and get $50 off your registration.

Remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Edward Boches, CCO, Mullen and blogger at Creativity_Unbound (Also check out TheNextGreatGeneration.com and the Super Bowl Ad social measurement experiment called BrandBowl)

Sally Hogshead, Author/Consultant SallyHogshead.com (Look for her book Fascinate arriving at bookstores everywhere, February 9, 2010)

Len Kendall, Digital Strategist, Golin Harris (Also check out Len's social blog experiment the3six5)

Abbey Klaassen, Executive Editor, Ad Age

Topics:

iPad-emonium

• Apple Reports Earnings
• Washington Post Talks Video Games Markets
• WSJ Discusses Publishing Aspects
• NYT on the Launch Event
• Ad Age Offers Opinion About the iPad

And Then, The Little "i"

• NYT on the Launch of the Effort

Planning Must Die

• The Post By The Ad Contrarian
• Hoffman's Follow-Up Post
• Opinion By AdPulp

Mr. Dru's Thoughts

• Ad Age Column on Procurement

GM's Low Road

• Ad Reports on the Incentive Deal
• Opinion From Bill Green

Stories To Watch

• Future of FourSquare/Blippy/Gowalla-Like Services
• Sarcasm Indicates Economic Recovery
• Bill Gates Entering Social Media
• Rise of Social Responsibility
• Deutsch Account Losses

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 88: Brands And Politics

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It's an interesting prospect to contemplate. Now that companies have no limit on political contributions and can contribute until election day, will we one day see branded campaigns?

Bill Green suggested it on his blog and we ran with it on the show this week. And though the consensus was largely that it couldn't happen, we've been wrong before.

It's a thought-provoking discussion you're sure to want to hear.

Remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Saul Colt, Head of Magic, Thoora and blogger at The Smartest Man In The World

Esteban Contreras, Social Media Manager, Samsung Electronics (Also listen to his podcast, SocialNerdia)

Hal Goodtree, President, Goodtree & Company (Check out his latest project, Cary Citizen)

John Wall, Podcaster/Blogger, Marketing Over Coffee, Ronin Marketeer

Topics:

The Branded (Political) Campaign

• Ad Age Looks at the Implications of the Court Ruling
• Adweek Calls The Growth of Political Advertising
• Bill Green Takes It One Step Further

The Apple Table

• BtoB Looks at Continuing Downward Trend for Print Media
• WSJ Looks At How Apple Could Help Publishers
• Kindle Sweetens The Deal as Apple Announcement Approaches
• Washington Post Forecasts Downward Track For eReaders

Chrysler And The Big Game

• Ad Age Looks At the Controversy Over Super Bowl Buy

Not Before 10pm

• Spain To Ban Some Diet/Beauty Ads Before 10p

Serial Agency Reviews

• Ad Age on Chipotle Being In Review Again

Stories To Watch

• Will Apple End Relationship With AT&T This Week
• Facebook Open-Graph API
• Google/China
• Priests Blogging
• Seth Godin's New Book
• Apple's Tablet Announcement

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at podsafeaudio.com.)

BeanCast 87: Text For Haiti

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We just did a show on mobile and the next week brought us face-to-face with it's true power in the face of tragedy.

As the world watched the terrible events unfolding in Haiti, the message started to get out that there was a simple way for all of us to help. We could text a string of numbers — 90999. And, if we messaged this number with the word "HAITI," we could automatically donate $10. It was that easy. We didn't even have to take out our credit cards.

This mobilization (forgive the pun) was unprecedented, giving us a real glimpse of how mobile-phone focused we have become as a society. It also gave us a fascinating topic to discuss and one you'll definitely want to hear.

Remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make The Logo Bigger and co-host of AdVerve

Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and auction of a keynote for Haiti atJaffeJuice.com)

Åsk Wäppling, CEO, Adland.tv

Dave Wilkie, Blogger/Copywriter, Hire Dave at GreenHammock.com and read his blog Where's My Jetpack? (Like to read, or better yet publish, Dave's first novel? Find out more at Random Scratch)

Topics:

Text For Haiti

• Media Post on Texting's Ubiquity
• Christian Borges Offers Thoughts on the Roles of Social and Mobile
• Ad Age Talks About Donation Confusion
• MSNBC Reports on the Donation Numbers

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Late-Night Wars

• Ad Age Examines NBC's Faults
• LA Times on the Nearing Settlement
• Ad Age on the War of Words
• Ad Age on the New 10pm Lineup

Easy To Assemble

• Ad Age on The Unprecedented Web Success

Google Leaves China

• The Surprising Google Blog Post
• Analysis by NYT
• WSJ on China's Reaction
• Wired Covers The Attack
• Ad Age On Why Google Would Have Left Anyway

Twexy Tweetheart

• The Piece That Caused Problems For Some
• Ad Age Commentary on the Lack of Diversity
• WSJ on China's Reaction

Stories To Watch

• Wyclef Fiasco
• Chrysler in the Super Bowl
• Woods Replaced By Elephant in Accenture Ads
• Changing Face of Agencies
• NBC Fights, Week 3
• Ford's Media Plans for Sync

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.

Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 86: Worse Than Cancer

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It was just an off-hand comment by Angela at the end of recording, but when she contrasted data loss with cancer it seemed the perfect theme for the show.

Mobile is on the rise not because of convenience, but because we can't be separated from our data. Google is pushing the boundaries for lead generation because we need more data. Local business are leaping into the digital space because they can no longer compete without embracing a data-driven future.

So the idea of losing data has indeed become worse than cancer. Not sure how I feel about that. But not sure my feelings matter at this point.

So what the heck! Give me more data and add me to your Twitter profile if you haven't done so already. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Christopher Baccus, Publisher, The Auto Marketing Blog

Bret Bernhoft, Partner, InsYght

Al Gadbut, President, AcquireWeb

Angela Natividad, Marketing Director Hypios (Angela also writes for Culture Buzz, blogs at Live and Uncensored and is co-host of AdVerve)

Topics:

Mobile Madness

• Mobile Marketing Looks to the Future
• NYT on Google Moves
• Ad Age on Apple Acquisition of Quattro
• Washington Post on the Brewing Battle
• Computer World Looks at the Nexus One
• Adweek on Apple's Social Brand Dominance
• Ad Age Looks at Google's Bigger Strategy
• Ad Age Examines the Effect on Marketers

AdPulp Story of The Week: Hyperlocal Digital

• The Post Singling Out Rothenberg's Comments
• The RBR Forum Referenced

Google Divided

• PPC Hero Examines the Contact Forms Extension Beta
• NYT Looks at Chrome Ad Blockers

H&M's Trash

• NYT Reports on the Scandal
• Guardian Post Including Practices by WalMart Supplier

Social For Social Good

• The Detroit News Story

Stories To Watch

• Chrysler's New Digital Shop
• Zuckerberg Says Age of Privacy Over
• Facebook Removes Microsoft Ads
• The Leno/Conan/NBC Drama

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 85: It Tastes Like Cardboard

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Anybody in data recovery out there willing to help a poor podcaster?

Yes, I ended the year (literally on New Year's Eve) with a failure of my primary hard drive. All of my client and show data was backed up within a day or so, but inevitably I managed to loose more than I'd like. I've written it off to a crappy end to a crappy year.

But on the good side, the experience has inspired an awesome blog post for tomorrow, a time capsule set up for constant back ups and a can-do attitude that created this particular show.

And like I said during the episode, I really can't think of a better group to start the year off with. Steve and Bill are perennial friends of the show and Erik is the maker of a movie all about overcoming adversity. Sounds good, right? Believe me -- it was. So give it a download. And happy new year.

Remember to support our sponsor, The You Conference L.A. We're extending our promotion with them and we hope you'll check out their website at www.theyouconference.com. Remember, BeanCast listeners are also entitled to $50 off registration when you use the discount code UConferenceLA.

Please also remember to add me to your Twitter profile if you haven't done so already. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Steve Hall, Editor, AdRants (Also check out AdGabber)

Erik Proulx, Blogger/Filmmaker, Please Feed The Animals (Also check out his movie, Lemonade)

Topics:

Transparent Turnaround

• The Domino's Turnaround Video
• AdPulp Comments on the Effort
• CNBC Discussing Agencies Building Social Media Departments

Cable vs. Content

• The Scripps Statement
• Bill Discusses the Fight Between Scripps and Cablevision
• NY Daily News On The Time Warner/Fox Networks Negotiations
• NYT on the Finalized Deal

Community Management

• Ad Age Piece on the Career Options

Half-Billion Snub

• Techcrunch Discusses Yelp/Google Deal Breaking
• Ad Age Reports on the Latest News

Jingles Are Back

• Boston.com on The Resurgence

Stories To Watch

• Cablevision Story
• Superbowl
• 2010 Career Paths
• the3six5 Launch

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive.

Email services provided by Email Transmit, a product of Mass Transmit

BeanCast Special 1: 2009 Outtakes Special

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The request I've gotten more than any other by both guests and listeners has been for an uncensored outtakes show. People seem to really like the idea of hearing what was said off-the-record. And luckily, I always record that part too. ;)

So with the permission of my guests and a lot of good humor, we're proud to offer you the funniest outtakes we've captured over the last 12 months. So far everyone who's heard it has let me know what a blast it is, and I hope you enjoy it as well. Thanks for listening and here's to an even bigger, better 2010 slate of BeanCast shows.

2009 Guest List:

Ana Andjelic

Jonah Bloom

edwardboches

Eamon Boyle

Chris Brogan

David Burn

C.C. Chapman

David Cherry

Kristi Faulkner

Kelly Eidson

Duane Forrester

Al Gadbut

Bill Green

Dan Goldgeier

Hal Goodtree

Steve Hall

Joseph Jaffe

Spike Jones

Len Kendall

Peter Kim

Abbey Klaassen

Ben Kunz

Matt McDermott

Scott Monty

Brian Morrissey

Angela Natividad

Darryl Ohrt

James P. Othmer

George Parker

Walter Pike

Erik Proulx

Richard Rosen

Ian Schafer

Rob Schwartz

Peter Shankman

Dirk Singer

Aaron Strout

Jamie Turner

Greg Verdino

David Vogeleer

John Wall

Åsk Wäppling

Ken Wheaton

Hadji Williams

Dave Wilke

Alan Wolk

Becky Worley

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit