BeanCast 124: Short Attention Span Theater

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GUESTS

Christopher Stutzman, Analyst, Forrester

Jamie Turner, Chief Content Officer, The 60 Second Marketer (Also, read "How To Make Money With Social Media")

John J. Wall, Co-Host, Marketing Over Coffee (Blogs at RoninMarketeer.com)

Becky Worley, Co-Host, Tech News Today, Tech Correspondent, Good Morning America (All things Becky can be found here.)

Topics:

Google's Side Businesses

• Washington Post on Google's Side Projects
• Google's $1 Billion Mobile Ad Business (This I misquoted this on the show.)
  
• Adweek on the Total Web Spend in 2010 
  
• Mobile Marketer on the Move to Mobile Search

Is In-Game In Trouble?

• Adweek on Microsoft Closing Massive
• NYT on the Coming Social Game Wave
• WSJ Reports on Amazon's App Play
  

Facebook For Branding

• Adweek on Facebook Branding Metrics Study
  

Marketing To Singles

• Ad Age Cover the Single Trend
  

Short Attention For Videos

• NYT Reports

Stories To Watch:

• QR Code Generator From Google
  
• ShopKick
  
• RFID's Expanding Usage
  
• Angry Birds on Android
  
• 4As Compensation White Paper
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 123: My BeanCast

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GUESTS

Kelly Eidson, Account Planner, Modea (Modea is hiring, so check out their site)

Bill Green, Creative Strategist, Humongo (He blogs at MTLB and he podcasts at AdVerve)

Angela Natividad, Blogger, Live and Uncensored (and elsewhere), Podcaster AdVerve

Topics:

The Logo Gap

• Ad Age Stirs the Pot
• WSJ Looks At Brand Value and Controversy 
  
• Response by Gap Covered by Ad Age
  

World Records And Brands

• WSJ on the Trend
  

Making The DMA Digitally Relevant

• Ad Age Covers the Challenges
  

Hulu's CEO Talks Tough

• Ad Age Covers The Speech

Facebook's Latest Changes

• Ad Age Reports
  
• Adweek Reports
• Opinion in Ad Age
  

Stories To Watch:

• Gap Blowback
  
• Reaction to the MySpace Logo
  
• The Lasting Effects of the Social Network movie.
  
• First 90 Days of Twitter's New CEO

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 122: Viral Is Not A Strategy

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GUESTS

Kevin Briody, Director of Strategic Partnerships, Ignite Social Media (Check out some of his agency's latest work for a clienthere.)

Stuart Foster, Strategist, Mullen (Here's some work for client Planet Fitness)

Valeria Maltoni, Director of Strategy, Powered (Check out her blog, Conversation Agent, for more about the upcomingPowered webinar.)

Michelle Tripp, Principal, Brand Forward (Follow her client, Apprentice Contestant Liza Wisner, on Facebook)

Topics:

AOL's Buying Spree

• WSJ Looks at AOL's Changing Emphasis 
  
• Ad Age Analyzes The TechCrunch Purchase
  

Bypassing TV For YouTube

• NYT Looks at Trend Wish Small Biz
  

Mobile Coupons Driving Traffic

• Mobile Commerce Daily Looks at the Numbers

RTs In The Toilet?

• Website Magazine Reports on the Study

Delayed Holiday For Gamers

• NYT on the Delay of Nintendo's New Handheld
• Guardian on Sony Delays
  

Stories To Watch:

• Facebook Places Campaigns
  
• JetBlue
  
• Mobile Ad Invasions
  
• Boston Globe's Digital Moves
  
• Mashable's Future
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 121: See Our CAPTCHA Code

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GUESTS

Saul Colt, Consultant, Saul!

Jeff Cutler, iRoad Journalist, JeffCutler.com

Duane Forrester, Senior Program Manager In-House SEO, Microsoft (Find his books here and visit BestSEOTool.com)

Joseph Jaffe, Chief Interruptor, Powered (See his blog and videos here. Also look for his upcoming Adweek article, and see him speak at Kana Customer Summit in Coventry, CMA Digital Day in Toronto and the Rubbermaid Social Media Event in Atlanta.)

Topics:

CAPTCHA As Advertising

• Ad Age Reports 
  
• WSJ Looks at the Tech
• Media Post Reports on Smart Online Choices
  

Branding As Online Objective

• The eMarketer Story
  

The Twitter Tax

• Jonathan Salem Baskin's on Twitter Customer Service
• Joe's Summation of His Delta Fiasco
  

Recession Is Over, No One Cares

• Ad Age on the Slow Road To Recovery

Likes As Loyalty Cards

• Ad Age Reports

Stories To Watch:

• Upstart's New Creative Brief Wizard
  
• Marketing Trapped Miner Music
  
• Ripple Effects Of Google Instant
  
• Steve Jobs Diss'ing A Customer
  
• Flash Cookie Lawsuits
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 120: Be Relevant

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GUESTS

Dan Goldgeier, Writer, Partners+Napier (Also read AdPulp and his Talent Zoo column)

Bill Green, Creative Strategist, Humongo (Also read MTLB and listen to AdVerve)

Scott Henderson, President, Cause Shift (Also read Rally the Cause)

Peter Shankman, Founder, HARO (Also read his blog at Shankman.com)

Topics:

Mobile's Evolving Landscape of Platforms

• ClickZ on Apple Loosening Restrictions Barring AdMob 
  
• MediaPost on Nielsen Report About Mobile Click-Thru
  
• Ad Age Looks at iAds' Effect
  
• Ad Age on Debunking Mobile Myths

Is The Release Dead?

• Simon Dumenco's Piece
  

OTC Drugs And The :30

• Ad Age Reports on the Effects of :15 Second Spots
  

Search Goes Social

• NYT Reports on the Moves By Search and Tech Firms
• ClickZ on Facebook Reporting on Social Context
  

Pepsi Back To The Bowl

• Ad Age Reports

Stories To Watch:

• What Will Elizabeth Warren Do
  
• Interest Over Internal BP Reports
  
• U.N. Week
  
• Looxcie's New Live Streaming Device
  
• Final Roll Out of Twitter's New Interface
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 119: "A" is for Ad Revenue

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GUESTS

Brian Morrissey, Digital Editor, Adweek (Also read AdFreak)

Rob Schwartz, CCO, TBWA\Chiat\Day (Also ready Metal Potential and Pepsi Refresh)

John J. Wall, Co-Host, Marketing Over Coffee

Topics:

Google Instant

• NYT on the Launch 
  
• Ad Age Reports on the Change
  
• Adages Looks at the Single Letter Factor
• Ad Age on Brand Spending
  

YouTube's Revenue Sharing

• NYT Looks at the Plan's Profits
  

Short Or Long Slogans

• Al Ries' Controversial Article
  

Direct Gets Social

• DMNews on Sister Pub PRWeek's Study
  

Refresh Goes Global

• Ad Age Reports

Stories To Watch:

• Effects of Google Instant
  
• New TV Schedule
  
• App Store Dev License Changes
  
• GoDaddy.com For Sale
  
• Game Center's Launch
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 118: Ping Me

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GUESTS

Mitch Joel, President, Twist Image

Ben Kunz, Director of Strategic Planning, Mediassociates (Read Thought Gadgets for more Ben-ness)

Michael McSunas, Shareholder, Chabliss, Bahner & Stophel

Åsk Wäppling, CEO, Adland.tv

Topics:

Apple's Latest

• NYT on the Launch of Ping 
  
• Ad Age on the Ping Move
  
• WSJ Analyzes AppleTV Reboot

Are Virals Killing Online Video?

• The Opinion Piece by Jim Louderback
  

YouTube Protects Brands

• Ad Age Reports on the Launch

Big Brands Digging Digg

• Adweek Reports on the Buzz

Sponsoring Map Points

• Adweek Reports on the Move from Google
  
• Ad Age Offers Additional Thoughts
  

Stories To Watch:

• Growing Trend of Opinion-Based News
  
• Amazon's Streaming Video Service
  
• FTC Subpoenas Chain Restaurants
  
• Where's Jeff Kling Going?
  
• Parents Sue Facebook Over "Like" Data
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 117: Nerds Like Us

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GUESTS

Chris Baccus, Executive Director of Digital and Social Media, AT&T (Also read The Auto Marketing Blog)

Ben Kunz, Director of Strategic Planning, Mediassociates (Read Thought Gadgets for more Ben-ness)

Greg Verdino, VP of Strategy and Innovation, Powered (Find out more about his book, microMarketing)

John J. Wall, Co-Host, Marketing Over Coffee

Topics:

It's All A Game

• Ad Age on the New Location Apps 
  
• My Thoughts on ShopKick
• David Berkowitz Offers an Opinion
• Foursquare Talks About Game Mechanics
  

Social Energizes PR

• Ad Age Reports on the Trend
  

Abandoning Cable

• Ad Age Reports on the Statistics
• Judy Shapiro's Piece on Six Screens
  

TiVo Tracking Web Usage

• MediaPost Reports

Facebook Sues Teachbook

• Tribune Reports on the Suit
  
• MediaPost Offers Additional Insight
  

Stories To Watch:

• Reddit Prohibited From Running Legalization Ads
  
• Apple's September 1st Announcements
  
• Web is Dead/Convo is Dead Debate
  
• Claiming Facebook Places
  
• Conan Ad Buzz
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 116: Here's Your Sign

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GUESTS

Duane Forrester, Senior Program Manager, Microsoft (Find Duane's Books and Blog here.)

Joseph Jaffe, Chief Interrupter, Powered (Vote for Joe's SXSW panel and NYCers can meet Joe and Greg Verdino at Greg's book launch party.)

Jim Louderback, CEO, Revision 3 (See the new Rev3 show, Dan 3.0)

Erik Proulx, Founder, Please Feed the Animals (See him in NYC and check out Lemonade Detroit.)

Topics:

iAd-versity

• WSJ Reports on the Troubles 
  
• Mobile Marketer Reports on Metrics Transparency
  

Bidding Against Google

• Eric Goldman's Criticism of Google
  
• CNET Reports on the Controversy

Facebook Places

• Mobile Marketer Reports on the Announcement
• Ad Age Reports on the Service
• Analysis by Ad Age
  

The Follow-Back Questions

• Opinion by Rupal Parekh
• Adweek Reports on ExactTarget Study
  

Scamming A Point

• LAT Reports on the Effort by the FTC
• The Esteemed Lending Site
  

Stories To Watch:

• Google Allow Page Dominance/Buys Like.com
  
• Media Age of Broadcast TV Now Over 50
  
• Facebook Buys Hot Potato
  
• Katrina/9-11 Anniversaries Approaching
• Can AOL Effectively Rebrand
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 115: Not That I'm Bitter

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GUESTS

Carri Bugbee, Principal, Big Deal PR

Ben Malbon, Executive Director of Innovation, BBH Labs

Rupal Parekh, Agency Lead Reporter, Ad Age

Ian Sohn, VP Consumer Marketing, Ogilvy 360 Digital Influence

Topics:

Responding To Austerity

• NYT Piece on Austerity Movement 
  
• Adweek on New Reality for CMOs

Women Controlling Online Spending

• eMarketing Study on Spending Trends
• Internet Retailer on Moms With Tweens
• Ad Age Reports on BlogHer
  

Email As A Social Tool

• Piece by Steve Rubel in Ad Age
  

Marketing To Muslims

• NYT on Advertisers Focusing on Muslims

Jet Blue's Silence

• Ad Age Piece Examining the Situation

Stories To Watch:

• Social Media Automation Trends
  
• India's $35 Touch Screen Computer
  
• More Agency Consolidations Coming
  
• SXSW Panel Fatigue
  
• Bing Shopping
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit