BeanCast 133: No More Rockstars

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Bill Green, Publisher, Make The Logo Bigger, Co-Host of AdVerve

Angela Natividad, Writer/Marketer, Live and Uncensored, Co-Host of Adverve

John J. Wall, Co-Host, Marketing Over Coffee

Ken Wheaton, Managing Editor, Ad Age

Topics:

Facebook Comes Into It's Own (more traffic than google, more ad options, redesigns, privacy, LIKES, OpenGraph, 500 millions users, swing elections, Places, quit movement, movie...etc)

Data Privacy

Stalker Ads

The Rise of Location-Based Efforts (And the Cyber-Stalking and Extortion (Yelp) consequences)

PR Troubles

• BP's PR Debacle (I want my life back)
• Toyota's PR Debacle (Jane, Stop this crazy thing!)
• NBC's PR Debacle (Conan)
• H&M's PR Debacle (Throwing Out Coats)
• WalMart's PR Debacle (Throwing Out Food)
• Nestle's PR Debacle (Consider yourself embraced)
• Apple's iPhone 4 PR Debacle (Antennae gate)
• JetBlue's PR Debacle (Employee freakout)

Mobile Giving Gets the Glory (Haiti Relief)

Google's Battles With China

The iPad -- Publishings Savior...uh huh (And iAds)

Google Buzz, Google Instant, Android and the demise of Google Wave

Sexism In Super Bowl Ads

Olympics Time-Shifting Furor

Twitter in Search of a Revenue Model

What's acceptable On TV (Diet ads in spain, plus size model too curvy for underwear ad, Trojan "massager" ad)

World Cup Ads

Crowdsourcing and UGC Backlash

Social Couponing Craze

Bogusky "Retires"

The Old Spice Guy

Affiliate Links In The News

Pepsi Refresh

GAP Logo

Stories To Watch:

• Yahoo/Bing
• Transparency vs. Privacy
• Google Self-Driving Car
• NFL Lockout?
• Google Moves One Social

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 132: Allen Ginsberg Is Dead

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Joseph Jaffe, Chief Interruptor, Powered (Read/Watch/Listen to JaffeJuice.com and vote for Flip the Funnel now)

Anthony Kalamut, Professor/Program Director, Seneca College

George Parker, Publisher, AdScam/The Horror!

Ian Schafer, CEO, Deep Focus (Check out their MoMA App)

Topics:

P&G Ends Soap Opera Sponsorship

• NYT Reports

Linked In's Prospects

• Opinion Piece in Ad Age

Match.com and Agencies

• Ad Age Reports

Donation Ban In Apps

• NYT Reports on Apple's Ban

Female Satisfaction In Ads

• Ad Age Reports

Stories To Watch:

• Wikileaks Saga
• Great Social Backlash?
• Who Owns Social
• S.C. Johnson Leaving DraftFCB?
• Hack-tavism
• UK Investigation Into Sexualized Kids Marketing

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 131: Introducing Tim Colt

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Saul Colt, Consultant, Saul! (Saul recommends you check out WindowFarms.com)

Jeff Cutler, Content Specialist, JeffCutler.com (Jeff asks you to check out NomX3.com)

Rosemarie Ryan, co-Founder, Co: (Check out their monthly Co:Labs)

Jonathan Sackett, CDO, The Martin Agency (Jonathan asks you to check out WebWiseKids.com)

Topics:

The Deal That Almost Was...Allegedly

• All Things D First Reports

• The Deal is Off...If It Ever Was On

• Ad Age On Why Google Wanted Groupon

• NYT on Investor Concerns

• IBT Analyzes the Whys

Social Data For Sale

• BtoB on the Twitter/Gnip Deal

• BtoB on the New Facebook Changes to Insight

Checkout Burnout

• Ad Age Piece By Kunur Pa

  tel

Charitably Social

• NYT With Jumo Profile

• Adweek on the Celeb Charity Effort

Slide of Branded Content

• BtoB Reports

Stories To Watch:

• Kswiss Campaign
• Viacom Appeals YouTube Rulling 
• Hacking Does Better Than Marketing

• Government's Antiquated Security Protocols

• Zynga Buys NewToy

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 130: I'm Not Dead Yet

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Edward Boches, Chief Innovation Officer, Mullen (Read his blog here.)

Sheila Dougherty, Assistant Managing Editor, Ad Age

Joseph Jaffe, Chief Interruptor, Powered (Visit Jaffe Juice as well)

Ty Montague, co-Founder, Co:

Topics:

Back Friday

• WSJ Looks at Creep to Thursday
  
• Internet Retailer Looks at Facebook Usage
• NYT on Early Deals
• MediaPost on the Role of Search
• Washington Post on Economic Outlook
• ClickZ on Amazon Barcode Scanner

The Just-In-Time Consumer

• The WSJ Piece

Storytelling in Advertising

• Ad Age Piece on Tenth and Blake
  

Blockbuster Isn't Dead...Yet

• Tribune Reports

Fox Uses Hulu For Make-Goods

• Ad Age Reports
  

Stories To Watch:

• George W. Bush At Facebook
  
• Airlines and Branding 
  
• Galaxy Tab
  
• Gaming Dynamics
• Canada As A Growth Market

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 129: Step Away From The Bong

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Kevin Briody, Director of Strategic Partnerships, Ignite Social Media

David Burn, Editor, AdPulp (Read his posts about the Leo Burnett book)

Duane Forrester, Senior Program Manager of In-House Search, Microsoft

Bob Hoffman, Founder, Hoffman|Lewis Advertising (Read The Ad Contrarian)

Topics:

Mobile Plays

• Mobile Marketer on Mobile's Dominance

  
  

• Ad Age on the Google/Facebook Mobile Battle

• NYT on the Facebook Announcement

• NYT on the Google Goggles Announcement

• eMarketer on Click Rates

Commitments, Not Campaigns

• Adweek Piece on Social Action Campaigns

Selling In The Comments

• WSJ on YouTube Marketing in Comments
  

A Socially Selective Network

• LAT Talks About Path
  

Google vs. The Broadcast Nets

• MediaWeek on Schmidt's Comments
  

Stories To Watch:

• Google Buying Groupon Rumors
  
• TSA Screening Procedures 
  
• Black Friday
  
• Nielsen's Undercounting Woes Widen

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 128 Legendary Value

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Esteban Contreras, Social Media Manager, Samsung (Listen to Social Nerdia)

Bill Green, Creative Strategist, Humongo (Read MTLB and Listen to Adverve)

Lois K. Geller, President, Lois Geller Marketing Group (Read her blog)

Michelle Tripp, Creative Strategist, Brand Forward

Topics:

State of Brand Value

• Ad Age on the Auction of Old Brands
  
• Ad Age on Silly Bandz Suit

Using Data, Not Procurement

• Post by Jonathan Salem Baskin

The Surgical Shopper

• Analysis by the Washington Post
  

Holiday Free Shipping Battle

• NYT Reports on the Trends
  

The Launch of RockMelt

• Ad Age Reports

Stories To Watch:

• Facebook Email
  
• Facebook/Google Contact Data Battle 
  
• Macy's Mobile Campaign
  
• Continued Growth of Mobile Goods
• QR Coding the Wish Book
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 127: Focus Groups And Soda Choices

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Wendi Cooper, CEO, C Spot Run

Gini Dietrich, CEO, Arment Dietrich (Read her blog at Spin Sucks)

Steve Hall, Publisher, AdRants (He's looking for blog submissions)

John J. Wall, Co-Host, Marketing Over Coffee (Read his blog Ronin Marketeer)

Topics:

Online Ad Buying Struggles

• MediaPost on Shift from Broad to Targeted
  
• Internet Retailer on Impression Value
  
• Nielsen Admits to Under-Counting Traffic
  
• BtoB on Video Outpacing Other Online Ads
  

The Case For Live Focus Groups

• Opinion by Pete Blackshaw in Ad Age
• Tom Dougherty's Site
  

Unhappy Happy Meals

• Tribune on Move by San Francisco
  

Deals Come To Places

• NYT Covers the Facebook Announcement

Swinging Elections With Facebook

• Ad Age Reports
  

Stories To Watch:

• Olberman's Fate
  
• Cook Source Plagiarism Fiasco 
  
• SMS Marketing Effectiveness
  
• XBOX Kinect's Launch
  
• Online Privacy Bill (Dead or Not?)
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 126: This Tweet Runs Deep

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Bill Green, Publisher, Make the Logo Bigger, Co-Host, AdVerve

Joseph Jaffe, Chief Interruptor, Powered (His blog is at JaffeJuice.com and you can see him keynote at the CMA Digital Days, at Social Media Atlanta, and see his free webinar with Kana Software.)

Len Kendall, Account Group Supervisor - Digtal, Golin Harris (Read his blog here and check out The3six5.)

Walter Pike, President, PiKe (Read his blog here.)

Topics:

When Customers Don't Matter

• NYT on Cablevision/Fox Spat
  
• Joe's Opinion
  
• USA Today on Online Content Fights
  
• Fox/Cablevision Go to Washington
• Joe's Follow-up on the Resolution
  

Affiliate Links In The News

• The Washington Post Debate
  

Why Branded Apps Suck

• Seaworld App (a good one)

Social and Tourism

• Washington Post Reports on the Trend

Super Bowl Sells Out

• Ad Age Reports
  

Stories To Watch:

• Twitter's New Logo/Name Guidelines
  
• Facebook Mobile Event
  
• Criticism of Chevy Tagline
  
• South African Social Crises
  
• Enhanced TV Confuses Advertisers
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 125: Before We Get All Sucky

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Bill Green, Publisher, Make the Logo Bigger, Co-Host, AdVerve

Anthony Kalamut, Profession/Ad Program Coordinator, Seneca College (Read his blog here.)

Peter Shankman, Founder, HARO (Read his blog here and look for his book in January)

Dave Wilkie, Publisher, Where's My Jetpack (He's also a writer for hire.)

Topics:

Odds On Holiday Shopping

• Tribune on Positive Black Friday Predictions
  
• NYT on Luxury Sales
  
• Washington Post on Product Decreases 
  
• WSJ on Pricing Issues
  

Google's Social Focus?

• NYT Reports

The iPad Dilemma

• WSJ Reports on eCommerce Troubles w/ Flash
• Information Week on Mobile Market Penetration
  

Email Link Sharing

• eMarketer Report

Welcome Messages

• eMarketer Report
  

Stories To Watch:

• Election Promotions
  
• New Agency Models
  
• New Runner's Tech
  
• Privacy Aliases
  
• WalMart Squeezes Agencies
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 124: Short Attention Span Theater

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Christopher Stutzman, Analyst, Forrester

Jamie Turner, Chief Content Officer, The 60 Second Marketer (Also, read "How To Make Money With Social Media")

John J. Wall, Co-Host, Marketing Over Coffee (Blogs at RoninMarketeer.com)

Becky Worley, Co-Host, Tech News Today, Tech Correspondent, Good Morning America (All things Becky can be found here.)

Topics:

Google's Side Businesses

• Washington Post on Google's Side Projects
• Google's $1 Billion Mobile Ad Business (This I misquoted this on the show.)
  
• Adweek on the Total Web Spend in 2010 
  
• Mobile Marketer on the Move to Mobile Search

Is In-Game In Trouble?

• Adweek on Microsoft Closing Massive
• NYT on the Coming Social Game Wave
• WSJ Reports on Amazon's App Play
  

Facebook For Branding

• Adweek on Facebook Branding Metrics Study
  

Marketing To Singles

• Ad Age Cover the Single Trend
  

Short Attention For Videos

• NYT Reports

Stories To Watch:

• QR Code Generator From Google
  
• ShopKick
  
• RFID's Expanding Usage
  
• Angry Birds on Android
  
• 4As Compensation White Paper
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit