BeanCast 153: Bieber, Not Beaver

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GUESTS

David Burn, Editor, AdPulp

Mike Monello, ECD, Campfire

David Vogeleer, Creative Technologist, Education First (Read his blog atindividual11.com)

Darrell Whitelaw, Co-Founder, MIR

TOPICS

Facebook's Smear Campaign

• The Daily Beast Exposes Facebook

Social A Bad Measure Of Influence

• Ad Age Opinion Piece
• Affluent Customers and Social

The Cannes Effectiveness Lion

• Ad Age Reports

The Backlash Against Twitter

• Fortune's Opinion

Sales As Your Secret Social Weapon

• Ad Age Opinion Piece

STORIES TO WATCH

• Google's ChromeBooks
• Brand Integration In The Marvel Films
• Mobile Payment Systems
• Sony's Response To The PSN Crisis
• The Upfronts

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 152: You Can Turn It On Its Side

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GUESTS

Saul Colt, Head of Magic, Freshbooks

Bill Green. Creative Strategist, BFG Communications (Read MTLB and listen to AdVerve)

 John Wall, Co-Host, Marketing Over Coffee

 Åsk Wäppling, CEO, Adland.tv

TOPICS

Facebook Confusion

• Ad Age's Facebook Interview
• Ad Age on What to Do With Fans
• Ad Age on Facebook Developer Problems
• Ad Age on Facebook's Newest Ad Sales Plan

Amazon's Challenge To iTunes

• Internet Retailer Reports

AOL Sells Giant Ads

• Wall Street Journal Reports

The RIM/Bing Search Deal

• ClickZ Reports

Pepsi's Social Vending Machine

• Adweek Offers Up The Snark

STORIES TO WATCH

• Google Reaching Out To Small Biz
• Blackberry Playbook
• The Troll Hunter Download Strategy
• TV Ownership Drops in US

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 150: Enhanced Meat-Eating Experience

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GUESTS

Christopher Baccus, Director of Digital and Social Media, AT&T (Also check out The Auto Marketing Blog and Gas Station Tacos)

Kelly Eidson, Digital Strategist, Modea

Bill Green, Creative Strategist, BFG Communications (Also read MTLB and listen to AdVerve)

Angela Natividad, Executive Editor, TagaroDDB  (Also listen to AdVerve)

TOPICS

Mobile Optimization

• NYT Reports on the Movement
• Ad Age on InTo Now
• Ad Age on Visa's New Service

Mobile Gets More Creepy

• ClickZ on Google's Mobile Behavioral Targeting
• NYT on iPhone Tracking File

Why Victoria Is Liked

• Internet Retailer on Victoria's Secret as Most "liked" Brand

E-Books Dominate

• LAT Reports on E-Book as Most Popular Format
• Ad Age on NYT Pay Wall's Early Success

YouTube's Royal Broadcast

• WSJ Reports

STORIES TO WATCH

• EmpireAvenue.com
• NPR's Planet Money
• Apple Tracking You
• Where Did The Oil Go
• Facebook Studio

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 149: Inside The Sausage Factory

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GUESTS

Joseph Jaffe, Entrepreneur/Speaker and Author of Flip the Funnel. (Read his blog here and check out his Keynote for a Cause)

Ty Montague, Founder/Co-CEO, Co:

Gunther Sonnenfeld, SVP, Director of Experience and Applied Technology, Rapp/Cultura

Natalie Zmuda, Retail & Beverages Reporter, Ad Age

TOPICS

Hulu's Crossroads

• LAT Reports
• Ad Age on YouTube's Content Efforts

Measuring Out-of-Home

• Ad Age Report from OAAA Conference
• Ad Age Opinion on Billboard Dayparting

Fear of Google

• Internet Retailer on Overstock's Woes

Privacy's New Wrinkle

• NYT on Proposed New Congressional Regulation

The Ad-Supported Kindle

• NYT Reports
• Ad Age Reports

STORIES TO WATCH

• The Demise of Soap Operas
• Why Dish Network is Buying Blockbuster
• Google's Zero Query Search
• In-Store Screen Growth
• Social Offers Lowest Click-Thru

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 148: Virtual Billboards Rock

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GUESTS

Ben Kunz, Director of Strategic Planning, Mediassociates (Read his blog, Thought Gadgets)

Helen Klein Ross, Founder, Brand Fiction Factory (Read her blog, AdBroad)

Jamie Turner, Chief Content Officer, 60 Second Marketer (Read his book, How To Make Money With Social Media)

John J. Wall, Co-Host, Marketing Over Coffee

TOPICS

The Paid Content Play

• Ad Age Examines The Trend
• Opinion About Free Content

Gaming As Mass Media

• Report About Comments Made By EA's CEO

Social Advertising Struggles

• WSJ On 3rd Party Facebook Helpers
• eMarketer Study on Brand Expectations
• Washington Post on Twitter Branded Pages
• Ad Age on New Twitter Tracking Tools

Making McJobs Sexy

• Ad Age on the Move By McDonald's

YouTube's DR Boon

• Ad Age Reports

STORIES TO WATCH

• Subscribers and Paywalls
• Lady GaGa Guest Edits Metro
• China Banning The Word Luxury From Ads
• The New Aflac Duck Voice
• Will Gas Hit $4
• Will 3DS Break Through to Mainstream

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 147: One More Point

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GUESTS

Rosanna Fiske, CEO, PRSA

Bob Hoffman, President, Hoffman-Lewis Advertising (Read his blog, The Ad Contrarian)

Joseph Jaffe, Entrepreneur/Author/Speaker, JaffeJuice.com

Åsk Wäppling, CEO, Adland.tv

TOPICS

Big TV Results

• Ad Age Reports on Century 21's Move
• Ad Age on eMarketer's TV Report

Faking The Green

• MediaPost Reports on the Study

WalMart's NY PR Battle

• NYT Reports

Google's +1

• Ad Age Reports
• NYT Reports

Mad Men And Ad Resistance

• Ad Age Reports

STORIES TO WATCH

• PR as Owner of Social
• An SF Giants Repeat
• The GoDaddy Elephant Kill
• MIP TV
• iAd Struggles

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 146: $4.88 Plastic

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GUESTS

Bill Green, Creative Strategist, BFG Communications (Read his blog and listen to Adverve)

Mitch Joel, President, Twist Image

Tim Nudd, Blogs Editor, Adweek

Leah Zagha, Freelance Copywriter, IdeaThinkerUpper.com

TOPICS

Rethinking The Rethinking

• Ad Age on the CP+B/Burger King Split
• Ad Age on Pepsi's Troubles
• WalMart's Changes
• Ad Age Opinion on Social Failures

The Evolution of Google

• NYT Feature Piece

Discrimination in Ad Buys

• Adweek Reports on Moves by FCC

CBS Dismisses Demographics

• Ad Age Reports

Cause-Related Troubles

• WSJ Reports on Bing's Trouble

STORIES TO WATCH

• Agency Pranks for April Fool's Day
• Triberr.com
• What's Next for CP+B
• The Royal Wedding
• Bing/Deep Focus Share Non-Profit Data

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 145: QR Codes And Subway Trains

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GUESTS

Jeff Cutler, Content Specialist, JeffCutler.com

Kelly Eidson, Digital Strategist, Modea

Brian Morrissey, Editor-In-Chief, DigiDayDaily.com

John J. Wall, Co-Host, Marketing Over Coffee (Contribute to John's charity run)

TOPICS

Crazy for QR

• Ad Age Reports on SXSW QR Craze
• Alternative Uses Of QR Codes

Brand Love or Value?

• Ad Age Reports on the Study

Google Seeking More Ads

• WSJ Examines New Google Ad Exchange
• Internet Retailer Reports on Gmail Ads

Data Caps And Digital Ads

• Chicago Breaking News Reports

Pornverscamming

• WSJ Reports on the Scams

STORIES TO WATCH

• Economy and Disasters
• AT&T To Buy T-Mobile's US Operations
• NYT Paywall
• Top-Level ".xxx" domain
• Privacy Regulation in Europe and US Heats Up

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 144: Where's The Talent

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GUESTS

Griffin Farley, Strategy Director, BBH NY (Read his blog, Propagation Planner)

Bill Green, Creative Strategist, BFG Communications (Read his blog and listen to AdVerve)

George Parker, Publisher, AdScam/The Horror!

Jeremiah Rosen, President, Campfire

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 143: Sentimentally Yours

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GUESTS

Scott Henderson, President, CauseShift

Spike Jones, Senior Vice President, Fleishman-Hillard (Read his book, Brains on Fire, & Read his blog)

Angela Natividad, Executive Editor, TagaroDDB (Blogs here and listen to AdVerve)

Peter Shankman, Author/Speaker, Shankman.com  (Follow his Year To Ten Percent)

TOPICS

Measuring Influence and Sentiment

• How Influenced Should You Be By Social Influence
• Five Sad Truths About Measurement
• BusinessWeek on the Power of Sentiment
• Ad Age Opinion on Digital Overload
• What Consumers Want From Brands Online

NFL Lockout Fears

• Adweek Reports on the Latest

The Future of Digital (Again)

• WSJ Talks About Google's Expectations
• Ad Age Reports on Publisher Ad Consortium
• MediaPost Reports on the Growth of eCommerce
• Opinion About "Cost Per View"

Locally Social

• MediaPost Examines the Trend and Opportunity

Expanding Your Story

• Adages Looks at the Move by "Hot In Cleveland"
• Campfire's Website

STORIES TO WATCH

• The "Next Twitter
• Location-Based SXSW "Doin's"
• The Klout Bubble
• Gas Prices
• NecklaceVideo.com
• Facebook's Contact Sharing Changes

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.