The BeanCast

BeanCast 87: Text For Haiti


We just did a show on mobile and the next week brought us face-to-face with it's true power in the face of tragedy.

As the world watched the terrible events unfolding in Haiti, the message started to get out that there was a simple way for all of us to help. We could text a string of numbers — 90999. And, if we messaged this number with the word "HAITI," we could automatically donate $10. It was that easy. We didn't even have to take out our credit cards.

This mobilization (forgive the pun) was unprecedented, giving us a real glimpse of how mobile-phone focused we have become as a society. It also gave us a fascinating topic to discuss and one you'll definitely want to hear.

Remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Bill Green, Publisher, Make The Logo Bigger and co-host of AdVerve

Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and auction of a keynote for Haiti

Åsk Wäppling, CEO,

Dave Wilkie, Blogger/Copywriter, Hire Dave at and read his blog Where's My Jetpack? (Like to read, or better yet publish, Dave's first novel? Find out more at Random Scratch)


Text For Haiti

SPONSOR: The You Conference L.A.

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Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at


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