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We just did a show on mobile and the next week brought us face-to-face with it's true power in the face of tragedy.
As the world watched the terrible events unfolding in Haiti, the message started to get out that there was a simple way for all of us to help. We could text a string of numbers — 90999. And, if we messaged this number with the word "HAITI," we could automatically donate $10. It was that easy. We didn't even have to take out our credit cards.
This mobilization (forgive the pun) was unprecedented, giving us a real glimpse of how mobile-phone focused we have become as a society. It also gave us a fascinating topic to discuss and one you'll definitely want to hear.
Remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.
Guests:
Bill Green, Publisher, Make The Logo Bigger and co-host of AdVerve
Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and auction of a keynote for Haiti atJaffeJuice.com)
Åsk Wäppling, CEO, Adland.tv
Dave Wilkie, Blogger/Copywriter, Hire Dave at GreenHammock.com and read his blog Where's My Jetpack? (Like to read, or better yet publish, Dave's first novel? Find out more at Random Scratch)
Topics:
Text For Haiti
- Media Post on Texting's Ubiquity
- Christian Borges Offers Thoughts on the Roles of Social and Mobile
- Ad Age Talks About Donation Confusion
- MSNBC Reports on the Donation Numbers
SPONSOR: The You Conference L.A.
- Register For The Event By Clicking Here
- Speakers Include Gary Vaynerchuk, Dave Lakhani and Gerry Druckman
- Use Discount Code "UconferenceLA" and Get $50 Off
Late-Night Wars
- Ad Age Examines NBC's Faults
- LA Times on the Nearing Settlement
- Ad Age on the War of Words
- Ad Age on the New 10pm Lineup
Easy To Assemble
Google Leaves China
- The Surprising Google Blog Post
- Analysis by NYT
- WSJ on China's Reaction
- Wired Covers The Attack
- Ad Age On Why Google Would Have Left Anyway
Twexy Tweetheart
- The Piece That Caused Problems For Some
- Ad Age Commentary on the Lack of Diversity
- WSJ on China's Reaction
Stories To Watch
- Wyclef Fiasco
- Chrysler in the Super Bowl
- Woods Replaced By Elephant in Accenture Ads
- Changing Face of Agencies
- NBC Fights, Week 3
- Ford's Media Plans for Sync
Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at
podsafeaudio.com.)
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