The BeanCast™ Marketing Podcast

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today!

BeanCast 65: Please Be My Friend

By Bob Knorpp

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I finally got my chance to talk about PR sometimes forgetting the basics!

For those of you who follow the blog, you know that about a month ago I was all in a stir about a This Week in Tech podcast that I heard, that discussed the issue of PR reps paying more attention to "relationships" at the expense of the fact. The conversation was near and dear to my heart and it inspired me to contact one of the participants and ask her to be on my show. She accepted, I added two of the smartest people I know in the space, and the rest is the program you're about to listen to. Hope you enjoy.

As usual, I remind you to add me on your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Joseph Jaffe, President and Chief Interrupter, Crayon

Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company (Also read his personal blog atScottMonty.com.)

Becky Worley, ABC News Tech Correspondent, and blogger at Yahoo! Tech.


Topics:

Forgetting the PR Basics


Those Creepy Palms

YouTube's Adsense

Sponsored Tweets Launch

Facebook Cracks Down

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 64: Chinese Food And Bruce Lee

By Bob Knorpp

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This was a fascinating week for deciding on topics. Yahoo! and Bing hashed out a deal. GM's Bob Lutz and his remarks became heated topics of debate. Cash for clunkers was a huge controversy. But it was my little alternative subject in the original topics list that rose to be our lead-in discussion.

As soon as I began to pose questions to listeners and guests alike, we were on fire with the discussion over Chinese brands and the growing importance of China to our economy. Some news outlets had taken to calling this past week's US/China meetings as a "G2" summit, denoting the advent of China as the sole rival to U.S. economic supremacy.

It was a great discussion and one you won't soon forget. And believe it or not, the show gets even better from there.

As usual, I remind you to add me on your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

David Cherry, President, Cherry Interactive

Bill Green, Publisher, Make the Logo Bigger (Follow the Plaid Nation Tour 2009.)

Brian Morrissey, Digital Editor, Adweek.com, blogging at @bmorrissey


Topics:

A Future of Chinese Brands?


Yahoo! Bings

GM's Lutz In Spotlight

Cash For Clunkers

BlogHer Raises Payola Questions

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 63: Ducks Gone Wild

By Bob Knorpp

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I knew I was in trouble before we even started recording. George was on a tear and dragging the rest of us in his wake as soon as he connected for the call. But after we got through discussions about rapist ducks, the SEO value of Paris Hilton doing obscene things to plastic ducks, and a quick search of Wikipedia on the subject of duck mating habits, we managed to actually record a show.

Luckily the show part channeled all that duck-inspired sexual tension into some engaging discussion you won't want to miss. So download it now. Before the ducks arrive. And have their way with you.

And as usual, a reminder to add me on your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Angela Natividad, Blogger, Live and Uncensored

George Parker, Publisher, AdScam/The Horror! (Get George's latest book, The Ubiquitous Persuaders. Also read his tribute to David Ogilvy in Brand Republic and see his blog for info on his trip to NYC on 8/20.)

Greg Verdino, Chief Strategy Officer, Crayon (Greg also blogs here and look for his book, microMarketing in bookstores next year.)


Topics:

Amazon Buys Zappos


WalMart Demands Ad Dollars

Twitter Gets $48MM In Free Exposure

Target As Taste-Maker

Growing Categories To Grow Brands

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 62: People Hate Grandmothers

By Bob Knorpp

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What a week! Almost no real news and then bam! Two huge stories drop in our lap.

Between Twitter getting hacked and the Zappos agency review troubles, we had lots to talk about. But the the best thing about the show wasn't the topics, but the guests. This group made by Sunday and I hope they make your Monday as well.

And as usual, a reminder to add me on your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger (Follow the Plaid Nation Tour 2009.)

John Wall, Podcaster/Blogger, Marketing Over Coffee, The M Show, Ronin Marketeer

Dave Wilkie, Blogger, Where's My Jetpack? (Like to read, or better yet publish, Dave's first novel? Find out more at Random Scratch


Topics:

Twitter Gets Hacked


Zappos Irritates Agencies

Microsoft Irritates Apple

Back-To-School Made Wonderful

Brian Morrissey Responds

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 61: I Am Your Snuggie

By Bob Knorpp

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Back again!

Hope you all enjoyed the repeat episode of the year-end special last week, but I know what you really want is new content. And this week we deliver in spades.

Not only do we bring back Peter and Bill, but we also threw in a doctor for good measure. It was raucous and fun and full of intensely interesting discussion. A great way to get back in the saddle. So listen up and enjoy!

And while you're listening, add me on your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Dr. Eamon Boyle, VP, Director of Analytics, The Martin Agency

Bill Green, Publisher, Make the Logo Bigger (Follow the Plaid Nation Tour 2009.)

Peter Shankman, Founder, Help a Reporter Out, blogging at Shankman.com


Topics:

Digital's Analog Problems


United Breaks Guitars

Kindle Ad Patent

DVR Troubles Increase

Google Not-So-Mobile Adsense

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 60: Cannes Can

By Bob Knorpp

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Back to normal this week...sort of.

I put the new condenser mic into play (still need to tweak my settings, but it sounds great), the sound file saved properly and, even though we had lots of background noise, for the first time I really got the most out of my SoundSoap purchase.

But all that aside, the show itself was a fascinating inside-look at the Cannes Advertising Festival. Many of us know nothing about the event beyond the awards and parties. But this year's focus on temperance has given us all a glimpse into the real inner workings of Cannes. Whether you love the fest or despise it, there's no doubt you'll have lots more to discuss after listening to this episode.

Don't forget to add me on your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'mTheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger (Follow the Plaid Nation Tour 2009.)

Angela Natividad, Blogger, AdRants, Marketing Vox, Live and Uncensored (Support Act Responsible, an outreach to the advertising community.)

Åsk Wäppling, CEO, Adland.tv


Topics:

Cannes Round-Up

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 59: Walls

By Bob Knorpp

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I cannot say enough good things about my guests this week. Not only were they all interesting and engaged, they went so far as to record this thing twice!

That's right. Sunday night I recorded and when we finished...no file. I thought for certain that we would need to scratch for this week. But instead, they agreed to come back the next day and record the whole thing over again. How's that for going above and beyond?

So thanks to Jonah, Hal and Alan for being so flexible during the worst recording disaster we've ever had. You all are the best.

And thanks also to John Wall, who because of work could not be available for the re-recording, but was patient enough to be talked over constantly the first time. Make sure you give The Marketing Over Coffee Awards some love for me.

Don't forget to add me on your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'mTheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Jonah Bloom, Editor-in-Chief, Ad Age

Hal Goodtree, President, Goodtree ;& Company

Alan Wolk, President, Toad Stool Consultants (See his blog as well at Toad Stool Blog.)


Topics:

Relevance of Cannes and Awards


What Next for MySpace?

Premature Pay Walls

Contextual Still the Gold Standard

One Big Launch

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 58: Silos

By Bob Knorpp

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Well, I really wanted to name this show "I said, 'Assault Rifle,'" (for reasons that will become apparent) but my vocal talent for the intros threatened a walk off if I didn't make the title easier for her to say. I guess I should be proud my nine-year-old can't say "Assault Rifle."

But "Silos" does a better job of highlighting the themes of the show. It's a little heavier than usual on the social stuff this week, but the discussion was fascinating. And, as usual, there are more than enough laughs to make the time pass quickly.

So please enjoy the show. And don't forget to add me on your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger

Joseph Jaffe, President and Chief Interrupter, Crayon (Also Check out JaffeJuice.com andJaffeJuice.tv)

Abbey Klaassen, Digital Editor, Ad Age


Topics:

Interactive TV Play From XBOX Live


Any Lengths For Buzz

Facebook Land Grab

Good For Me or For Them?

Should Social Be a Silo?

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 57: Roman Ding Dong Noodles

By Bob Knorpp

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Good Lord! We cut it up tonight!

This shows features lots of laughs around some very interesting topics. I love it when the panel takes a life of it's own. And I must say that this group had just the right chemistry. I think you'll have a great time with this one.

Oh, and I should point out that despite my best efforts to rename Kristi Faulkner's agency, "Womankind," it remains "Womenkind."

And hey, while I'm postscripting the monologue here, I invite you to add me on your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Kristi Faulkner, Co-Founder, Womenkind

Bill Green, Publisher, Make the Logo Bigger

George Parker, Publisher, AdScam/The Horror! (Also get George's latest book, The Ubiquitous Persuaders)


Topics:

The Ever Blurring Content Line


Bankruptcy Messaging

Sorrell Gets His Package

Direct 2.0

The Palm Pre Launch

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 56: Bing!

By Bob Knorpp

DOWNLOAD THE SHOW NOW
SUBSCRIBE FOR AUTO DOWNLOADING WITH iTUNES

We got together Sunday night. We all had about as much energy as a rung-out dish towel. And yet somehow when I pressed that record button we all came to life for an engaging discussion.

Which kind of makes me wonder why every time I think I'm at my worst, we manage to pull off our best shows. Being mediocre rules!

But I digress. Please enjoy this find audio program with my compliments

Win a FREE iPhone App!

Also a reminder that we are still running our contest to win a free iPhone app from 

Tomato Interactive

. It's a preschool learning app. So if you have kids and an iPhone you're totally in.

The app is called Giraffe's Preschool Playground and here's how you can win:

1. Go to The BeanCast listing in iTunes

2. Write a nice review of the show (existing reviewers are already entered)

3. Send me an email telling me your iTunes user name (not necessary, but it would help)

4. I will draw three (3) winners before the next live show in two weeks

I'd say good luck again, but I have no entries so far. Pretty much if you write a review, you'll win. :)

And once again, I invited you to add me on your Twitter profile. I'm TheBeanCast. As always, thanks for listening and pleaseadd a positive review to iTunes if you like the show.

Guests:

Steve Hall, Publisher, Make the Logo Bigger, AdGabber (He's also partnering on the Killed Ideas project.)

Brian Morrissey, Digital Editor, Adweek, @bmorrissey blog

John Wall, Podcaster/Blogger, Marketing Over Coffee, The M Show, Ronin Marketeer


Topics:

Over Hyping Social


Bolstering Online Ad Revenue

Grassroots for Video Games

Microsoft Announces Bing

Buying Time on Vatican Radio

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!