The BeanCast

BeanCast Special 1: 2009 Outtakes Special

December 27, 2009

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The request I've gotten more than any other by both guests and listeners has been for an uncensored outtakes show. People seem to really like the idea of hearing what was said off-the-record. And luckily, I always record that part too. ;)

So with the permission of my guests and a lot of good humor, we're proud to offer you the funniest outtakes we've captured over the last 12 months. So far everyone who's heard it has let me know what a blast it is, and I hope you enjoy it as well. Thanks for listening and here's to an even bigger, better 2010 slate of BeanCast shows.

2009 Guest List:

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

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Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 84: 2009 Year-End Wrap-Up Show

By Bob Knorpp

December 20, 2009

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It's been a busy year. And this is the annual show that tries to highlight all the biggest and more interesting parts of the past 12 months.

I won't wax poetic. Just listen to the show. It's a long one, but well worth your time. And thanks for helping us have so much success during 2009. The BeanCast couldn't have gotten where it is today without listeners like you. Thanks for your support this year and here's to an even bigger, better BeanCast slate in 2010.

Please also remember to add me to your Twitter profile if you haven't done so already. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Angela Natividad, Marketing Director, Hypios, and blogging at Live and Uncensored (Also check out AdVerve)

George Parker, Publisher, AdScam/The Horror! (Get George's latest book, The Ubiquitous Persuaders

John Wall, Podcaster/Blogger, Marketing Over Coffee, Ronin Marketeer

Topics:

The Year of Online Video
Who Should Lead The Account?
Folding and Merging Shops
The Great Re-Branding
The Race to 1 Million
Living With Bailouts and Stimulus
Ford as the Golden Child
Death of Newspapers
Pay-Per-Post / Blogger Payola / FTC reg
Social Experiments
The Year of #fail
WWF Ad / Fake Ad Controversy
Search Wars
Social Terms of Service Fiascos / Balancing Privacy
Cyrus Mehri and Racism on Madison Avenue
Celebrity Brands in Trouble
Comcast buys NBC
Crowdsourcing

Trends To Watch in 2010

Real-Time Search
Google Buys Twitter?
Google Wave

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.

Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 83: Tiny Bubbles

By Bob Knorpp

December 13, 2009

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I love it when guests carry my tired butt.

Last minute changes to the lineup, as well as the excitement of preparing our new sponsor's copy, left me slightly distracted by the top of this week's show. But my guests, as usual, rose to the occasion, delivered a stellar performance and got us right on track. Truly a great episode.

And since I mentioned our new sponsor, we're very pleased to add The You Conference L.A. to the show this week. We'll be promoting the event for a little over a month and we hope you'll check out their website atwww.theyouconference.com. Remember, BeanCast listeners are also entitled to $50 off registration when you use the discount code UConferenceLA.

Guests:

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Joseph Jaffe, President and Chief Interrupter, Crayon (Also check out Joe's blog at Jaffe Juice and his podcasts and video programs at JaffeJuice.tv)

*NOTE: Joe will be speaking at the MarketingSherpa Email Summit, January 20-22, 2010. Check out the agenda here.

Matt McDermott, ACD, Renegade

Aaron Strout, Director of Marketing, Powered (For more on Aaron, visit Stroutmeister.com, and check out his podcast Quick-N-Dirty)

Topics:

Google's Untold News

Astroturfing Sinks Even Lower

Lecherous Bubbles?

Over-Hyping Augmented Reality

Opinion Piece in Ad Age

Super Bowl, Super Effort

Abbey Klaassen's Piece

Stories To Watch

Tiger/Brand Pull Out/Nike Stays
Facebook Privacy Issues
Will iPhone Remain AT&T Exclusive
NBC's Future

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.

Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 82: A Hole In Each One

By Bob Knorpp

December 6, 2009

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I had some good advice from Bill Green before I recorded this show. He said, "You have great guests. Just let them talk."

Wiser words could not have been said about this group. They were animated and interesting from the very beginning. And with the exception of Peter multitasking and watching The Simpsons at the same time, they were mostly focused as well. (Had to get you on that one, Peter.)

So enjoy the show. And please remember to add me to your Twitter profile if you haven't done so already. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Jonah Bloom, Editor, Ad Age

Rob Schwartz, CCO, TBWA\Chiat\Day (See Rob's Posterous site here.)

Peter Shankman, Founder, Help a Reporter Out, blogging at Shankman.com

Jamie Turner, President, 60 Second Marketer

Topics:

Brand Tiger in Jeopardy

The Big 3, One Year Later

Nielsen Speeds Things Up

Facebook Ends Regional Networks

Comcast/NBC Deal

Stories To Watch

Holiday Sales Figures
Tiger
ZhuZhu Pet Controversy
The Blend of Film and Digital
4As Transformers Program

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 81: The Cow Goes, Moo!

By Bob Knorpp

November 29, 2009

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What a great way to wrap up the holiday shopping weekend! After all my many adventures in Black Friday madness, it was great to make sense of it all with some really smart marketers.

Check out the show, as well as my series of recorded interviews from a Black Friday promotion, here, here, here and here.

Please also add me to your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Kelly Eidson, Strategist, Modea (Also check out her blogs posts on Ad Age)

Joseph Jaffe, President and Chief Interrupter, Crayon (Also check out Joe's blog atJaffe Juice and his podcasts and video programs at JaffeJuice.tv)

*NOTE: Joe will be speaking at the MarketingSherpa Email Summit, January 20-22, 2010. Check out the agenda here.

Angela Natividad, Engagement Strategy Consultant, blogging at Live and Uncensored (Also check out Angela's podcast,AdVerve and meet up with her at le Web)

Ian Schafer, PresidentDeep Focus

Topics:

In The Black

Secret Circulars

NYT on Price War Between Amazon and WalMart

Tweeting Holiday Deals

AOL's New Look

And The Winner...

Ad Age on the Results of Peperami's Crowdsourced Campaign

Stories To Watch

Who Will Get the Cadillac Account
Is the Tiger Woods Brand in Danger
The Android Porn Store
Google vs. Murdoch
CyberMonday

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 80: Scrubbing Rupe

By Bob Knorpp

November 22, 2009

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Every once in a while, your humble host of The BeanCast has the wind knocked out of him and is just plain not up to doing a show. And that's always when it seems like I get amazing content like this episode that totally recharges me.

The conversation was rich and full of interesting and enlightening tidbits that really got me thinking. The group this week played off each other brilliantly and I think you'll have a good time with it. So enjoy. And to our U.S. listeners, please have a happy and safe Thanksgiving.

Please also add me to your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

David Burn, Editor, AdPulp

Dan Goldgeier, Featured Writer, AdPulp (Check out all of Dan's columns at AdColumnist.com)

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Dirk Singer, Co-Founder Cow

Topics:

Socializing The Holidays

Tech Savvy=Keep Job

Oprah To End Show

Murdoch v. Google

Loofah, Loofah, Loofah

Stories To Watch

Black Friday/Cyber Monday
Olympics Ad Support Woes
Twitter Usage Dropping
4As vs. Nielsen Over Live-Only Local Ratings
Turkey

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 79: The Wrong Questions

By Bob Knorpp

November 15, 2009

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It's been a busy-kind-of-expose-poor-conclusions-in-a-spun-report kind of week.

Yes, I know most reports and studies we see are probably biased if not pure fiction. But this week put perspective on just how systematic the process is of generating a report to fit predetermined conclusions. And it was fascinating to get such great perspective on the subject from this awesome panel of guests. So listen and get clued in with some powerful insights.

Enjoy the show. And please add me to your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Duane Forrester, In-House SEO Manager, MSN (Also for more on Duane and information on ordering his books, go to The Online Marketing Guy)

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Aaron Strout, Director of Marketing, Powered (For more on Aaron, visit Stroutmeister.com, and check out his podcast Quick-N-Dirty)

Hadji Williams, Author/Blogger, Knock The Hustle

Topics:

Spinning Numbers

The Big(gest) Launch

Ad Age on the Modern Warfare 2 Launch

Google Buys AdMob

Retail to the Rescue

That Engaging Microsoft

MediaPost Reports on Microsoft's Ranking

Stories To Watch

Jordan Kretchmer's New Effort
Coming Changes to Page Ranking
Palin's Use of Social Media
Where Do Twitter Lists Go Next
What Happened to Twitter RT Beta

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.

Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 78: Live From Walter's Bed

By Bob Knorpp

November 8, 2009

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Despite the fact that half my panel was up in the middle of the night to record this show, the discussion was anything but tired. (See what I did there? Pretty clever, right?)

And really, how could we be sedate with such a stellar panel discussing some truly hot button issues.

Enjoy the show. And please add me to your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Ana Andjelic, Blogger/Freelancer, i [love] marketing

Walter Pike, President, WalterPike.com

David Vogeleer, Creative Technologist, The Martin Agency (Also get David's Book Macromedia Flash Professional 8 Unleashed)

Åsk Wäppling, CEO, Adland.tv

Topics:

Who Gets To Lead

The DVR, Our Friend

NYT Times Reports on Surprising Findings

Online Scammers, Analog Tactics

Ad Age Reports on NYT and Gawker Being Fooled

Virtual Goods Worth $1 Billion

We Got Your Map Right Here

Stories To Watch

Debate Over Andy's Judging
The Uses for Google Wave
Who Will Win Dorito's Challenge
The Jobless Rate Going Into the Holidays

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 77: It's A Conspiracy

By Bob Knorpp

November 1, 2009

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I'm running out of superlatives for my shows. Each one is like a little island of sanity for me these days. So if I go with that metaphor, this island was like the one from Lost — full of intrigue and suspense.

Okay, maybe more like Gilligan's Island. But the whole lost on a desert island thing still applies.

And as usual, we went to places we never intended with some awesome insights. But one thing I swear I've finally learned: Never throw the first question up without directing it to somebody. You'd think after all the times I've done that and have been met by silence, I would realize that it just doesn't work.

And speaking of Twitter...okay, I didn't speak of Twitter. But if I had, I would ask you to add me to your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

C.C. Chapman, Principal, Campfire (Also read C.C.'s blog, Digital Dads, listen to his podcast Managing the Gray and get all the latest from everywhere else at CC-Chapman.com)

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve, Bill's podcast with Angela Natividad.)

Len Kendall, Digital Account Supervisor, Golin Harris (He also blogs at Constructive Grumpiness and is the founder ofthe3six5 project.)

Åsk Wäppling, CEO, Adland.tv

Topics:

Pissed At Procurement

Multi-Level Crowdsourcing

Royal Post in Peril

Pressless PR

Microsoft "Shocked"

Stories To Watch

The End of Cliff Freeman
The Twitter/Google/Yahoo!/Bing Search Deal
International Domain Names on the Horizon
Twitter Lists

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 76: More Than Just Mail

By Bob Knorpp

October 25, 2009

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I got all the way through the show before it hit me just how much of a powerhouse lineup we had on the program tonight. I mean I knew these guys were big names, but every once in a while I get a flash of perspective and realize just how cool having this show can be.

With this group it was a complete treat to be a host. They were all sharp talkers who knew the subjects well and provided energetic debate on the subjects at hand. I could barely get a word in edgewise. Like I said on Twitter earlier, if you don't listen to this episode I'll have to personally come out and smack you.

And speaking of Twitter, add me to your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Edward Boches, Chief Creative Officer/Chief Social Officer, Mullen (Edward also blogs at Creativity Unbound)

Joseph Jaffe, President and Chief Interrupter, Crayon (Also check out Joe's blog at Jaffe Juice and his podcasts and video programs at JaffeJuice.tv)

Ben Kunz, Director of Strategic Planning, Mediassociates (He also blogs at Thought Gadgets)

James P. Othmer, Author, The Futurist and Adland (James Blogs at BRANDED by James P. Othmer and look for his next novel, Holy Water in June 2010)

Topics:

The Direct Brand

Social Creativity

Edward's Collect Opinions For Ad-World Leaders

Placement or Creativity?

Ad Age on the Dynamic Logic Study

More Screens, But Not More Ads

Hulu Bad For Business?

Stories To Watch

The Nook and Kindle
Major Car Brand Goes In Review
Clarkson Retouching Scandal Will Lead To FTC Review
Publishing Price Wars
Direction for Direct

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!