BeanCast 113: "Exploring" Our "Focus"

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GUESTS

Jeffrey Hayzlett, Author, The Mirror Test

Mike Monello, Partner/ECD, Campfire

Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company

Lee Odden, President, Top Rank Online Marketing

Topics:

The Location Question

• Forrester Reports Sparks This Ad Age Report 
  
• Ad Age Examines The Starbucks/Foursquare Effort
  
• Ad Age Opinion On Embracing Foursquare
• Ian Schafer Weighs In On Game Mechanics

Social Enough For Facebook

• Adweek Reports On Facebook Talk
• Ad Age On Irrelevance Of Brands On Twitter
  

Social Gaming

• Ad Age On Big Week
  

Hulu Takes A Hit

• LAT Reports On The Audience Drop

Little Logos

• NYT On The Logo Study

Stories To Watch:

• Mobile Video
  
• Fallout From Flipboard's Success
  
• Obama To Visit Ford
  
• Will Yahoo! China Follow Yahoo! Japan's Lead
  
• Cross Broadcast Net Promotions
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 112: Boobies And Kittens

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GUESTS

David Burn, Editor, AdPulp

Bill Green, Publisher, Make The Logo Bigger and Co-Host, AdVerve

George Parker, Publisher, AdScam/The Horror! 

Åsk Wäppling, CEO, Adland.tv

Topics:

UnF--K The Gulf

• Åsk Talks About the Effort 
  
• Be The One Video
  
• The UnF--K the Gulf Site/Video
  

Who's Using Who?

• Alyssa Milano Takes Old Spice to Task
  

500 Million Dissatisfied Customers

• Washington Post on Facebook's Growth and Troubles
  
• WSJ on Their Low Consumer Rating

Sure, We Do Social Media

• WSJ on the Agency Rush to Open Social Practices
  
• Ad Age Opinion on Why This is Unnecessary 
  

Dr. Pepper, 2 Girls, One Cup

• The Guardian Story
  
• Click Z Looks at the Agency Involved
• Bill's Interview with the Mom Involved
  

Stories To Watch:

• Mad Men, Season 4
  
• WalMart's RFID Program
  
• Is MDC Imploding?
  
• HumongoNation Continues
  
• Retail's Christmas in July Programs
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 111: Smell Like Duane

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GUESTS

Duane Forrester, Senior Program Manager of In-House SEO, Microsoft (Buy Duane's books on Amazon)

Dan Goldgeier, Copywriter, Partners + Napier (Read Dan on AdPulp and TalentZoo)

Joseph Jaffe, Chief Interrupter, Powered (Joe's content is at JaffeJuice.com ... watch for his interview of Budweiser's marketing team)

Helen Klein Ross, Writer/Blogger (Visit Adbroad or Brand Fiction Factory)

Topics:

Popularity vs. Effectiveness

• Adweek Starts the Debate
• George Parker Weighs-In
• Ad Age on a UK Effectiveness Report
• Ad Age on the Old Spice Online Videos

Luxury Goes e-Commerce

• NYT Reports

Digital Ad Dilemma

• WSJ Looks at the Sun Valley Conference
  
• Ad Age on the Lower Average Pricing for Social
• MediaPost Reports on Lowered Digital Forecast
  

iDisconnect

• WSJ Reports on Consumer Reports iPhone Slam
• NYT on Apple's Defensive Posture
• Chicago Breaking News on Apple's Press Conference 

ComcastCares Leaves

• Frank Eliason Announces His Departure
• ReadWriteWeb Comments
  

Stories To Watch:

• Google Me
  
• 2010 Midterm Negative Social Campaigns
  
• Paul the Octopus and Mel Gibson
  
• New Publishing Models / Bud Caddel's Effort
  
• Results of YouTube Seed Money
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 110: Bogusky Leaves, LeBron Comes

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GUESTS

Jeff Cutler, Content Specialist and Journalist, JeffCutler.com (Follow the Tour de France with Jeff at FollowTheTour.com)

Bill Green, Publisher, Make The Logo Bigger and Co-Host of AdVerve

Tim Nudd, Blogs Editor, Adweek

Christopher S. Penn, VP of Strategy and Innovation, Blue Sky Factory (Listen to Chris weekly on Marketing Over Coffee)

Topics:

LeBron's PR Debacle

• Ad Age Offers Details of the ESPN Deal

Are TV Ads Effective for Video Games

• Round Table With Gaming Execs
  
• Kotaku Comments
• Video Game Outsiders Episode Referenced
  

PayPal X is Launched

• Internet Retailer Looks at the Move
  
• Mobile Marketing Reports on Mobile Browsing

Students Annoyed By Mobile Ads

• eMarketer Looks at the Ball State Study 
  

Bogusky Leaves MDC

• A Look Back at His Career
  

Stories To Watch:

• Will Lance Withdrawl/Sponsor Impact
  
• Higher Education Opportunity Act Penalties on File Sharing
  
• Paul the Octopus
  
• The Real Life ID Controversy and Gaming's Path to Social Integration
  
• Controversy Over Fast Company's Influencer Campaign

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 109: Trust Me

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GUESTS

Esteban Contreras, Social Media Manager, Samsung Electronics (Also listen to his podcast, Social Nerdia, and join theSamsung Facebook page)

Bill Green, Publisher, Make The Logo Bigger and Co-Host of AdVerve

John January, ECD, Sullivan, Higdon and Sink and Co-Host of American Copywriter

Jim Mitchem, President, Smash Communications (Read his blog at Obsessed With Conformity)

Topics:

An Issue of Trust

• The Zogby Study as Reported by Adweek
  
• Biz Report Takes a Different Spin
  
• ClickZ on Moves by the EU
  
• Ad Age on Power Eye

Click-To-Call

• Mobile Marketer Looks at Google's Winning Strategy
  
• Venture Beat Looks at Phone Marketshare
• Steve Job's D8 Interview
  

Managing Brand Growth

• The iPhone 4 Launch Madness
• NYT Looks at Apple's New Status as "Bully"
  

California's Digital License Plate Scheme

• USA Today Reports on the Proposal 

Same Crap, Different Cannes

• Ad Age Reports on the Withdrawal of a Grand Prix
  

Stories To Watch:

• Hulu Plus
  
• iPhone vs. Android Market Share
  
• Bogusky's Proposed Ban on Marketing to Kids
  
• ICANN Passage of ".XXX" Domain
• Will Soccer's Brand Rise in US
• NC Tourism Targeting Gulf Coast Vacationers
• The iPhone Hates Lefties
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 108: Loyalty Is HOT

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GUESTS

Edward Boches, CCO, Mullen (He blogs at Creativity Unbound and is a co-founder of The Next Great Generation blog)

Mitch Joel, President, Twist Image (Find his blog here.)

Ian Schafer, President, Deep Focus

John Wall, Co-Host, Marketing Over Coffee (He also blogs at Ronin Marketeer)

Topics:

Measuring Loyalty

• ClickZ on Starbuck's Facebook Fan Valuation
  
• Business Week on Starbuck's Offering Free WiFi
  
• MediaPost on Facebook Video Effectiveness
  
• Ad Age Tackles the Facebook Fan Valuation Topic
  
• eMarketer on The Morning Activity Study
  
• WSJ on Where Online Ads are Most Effective
  

BP Spill-Over Effects

• WSJ on Local Retailer Impact
• Brandweek on the Exxon Blog

Video At Shelf Level

• NYT on Shelf-Talker Video Marketing
  

The Narrow Cannes Field

• Ad Age Looks at the Competition
• Mike Hughes Looks at International Judging 
  

Apps Driving Commerce

• Juniper Looks at Mobile Apps
  

Stories To Watch:

• Pepsi Becomes an Angel Investor
  
• Clay Shirky's Newest Book
  
• Lack of iPad/iPhone4 Support for Facebook App
• E3 Evaluations and Winners
• Whether iPad Ad Effectiveness Will Last
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 107: Word People

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GUESTS

Joseph Jaffe, Chief Interrupter, Powered (Find all his content and book links at JaffeJuice.com)

Len Kendall, Digital Account Supervisor, GolinHarris, co-Founder, the3six5.com

Gunther Sonnenfeld, SVP, Director of Experience & Applied Technology, RAPP (Read his blog here.)

Topics:

It's Not The Phone, It's The Ads

• WSJ Speculates on the Future of iAds
  
• NYT on Anti-Trust Investigation
  
• Washington Post Discusses Ill-Will From AdMob
  
• Ad Age on Adobe-Backed Ad Service
  
• Interview With AdMob Founder in Ad Age
• NYT on the Data Caps

Twitter Search SEO

• PC World Discusses the Trend
  

Coupons Driving Social

• Story in Adweek from eMarketer
  

Talking To Ourselves

• Ad Age Article on the Xyte Research Study
  

Legislating Ad Volume

• The House Bil
  

Stories To Watch:

• ESPN's Commitment to the World Cup
  
• Big Brands Playing in Startup Spaces
  
• Online Publishing Innovation
  
• "Don't Call it Chevy" Memo

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 106: Shut Up Already

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GUESTS

Jonah Bloom, CEO/Publisher, Breaking Media

Duane Forrester, Senior Program Manager In-House SEO, Microsoft (Real his new book, Turn Clicks Into Customers)

Herbert Krabel, President, Guerrilla Communication

Angela Natividad, Marketing Director, Hypios (Find links to AdVerve, Culture Buzz and more at her blog, Live and Uncensored)

Topics:

BP PR

• Ad Age Looks At the Work
• Ad Age Interviews the Fake Twitter Account Holder
• Convince and Convert Looks At What They're Doing Wrong
• The Examiner Discusses CEO, Tony Hayward
• Ad Age Poll

Social Spending

• Adweek Looks At Continued Lag
  

In-Store Vs. Online Purchasing

• Internet Retailer Discusses the Forrester Study
  

Twitter's Crack Down on Ads

• Ad Age Looks at the News
  

Game Mechanics In Marketing

• Ad Age Looks at the Trend
  

Stories To Watch:

• MTV Live Tweet Tracker
  
• Google Maps Lawsuit (Woman Walks Into Traffic)
  
• Mobile SEO
  
• Google's Continuing Privacy Issues
  
• Using Data Models To Predict The World Cup (And the Future)
• Is Conan on TBS Worth Conan on NBC Prices?
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 105: Same Old Upfront

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GUESTS

C.C. Chapman, Partner, Campfire (Links to all-things C.C. can be found at cc-chapman.com)

Jim Louderback, CEO, Revision 3 (See their two new shows, including one with Penn Jillette and a cooking show for guys who can't cook called Food Mob)

Dirk Singer, President, The Rabbit Agency

John Wall, Co-Host, Marketing Over Coffee

Topics:

The More For Less Upfront

• Ad Age Reports on the Trend
• Opinion on Why Advertisers Will Be Looking Elsewhere
• New Measurement Tools
• A Buyer Weighs In
  

Quitting Facebook

• Newsweek Opinion on the Quit Movement
• PC World Opinion on the 60% Would Quit Number
• WSJ on Facebook's Internal Grappling With Privacy
• ClickZ on Facebook's Intent to Fix Privacy Issues
• Ad Age on Why Facebook Hasn't Taken Your Privacy
• MediaPost on Third-Party Privacy Tool
• Site For Quit Facebook Day
• Diaspora
  

Bad User-Generated

 Ads

• Opinion Piece Form Ad Age
  

World Cup Advertising

• Ad Age on The Kick Off
• The Controversial London Olympics Mascots

Hollywood Advergames

• NYT Feature Piece
  

Stories To Watch:

• Pampers Managing Their Crisis
  
• Google TV Launch
  
• FourSquare/Starbucks Tie-In Results
  
• AT&T Raising Cancel Fee (Loss of iPhone Exclusivity?)
• GM Agency Roster Turmoil
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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BeanCast 104: Live From Cape May

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GUESTS

Jeff Cutler, Social Media Journalist, JeffCutler.com

Joseph Jaffe, Chief Interrupter, Powered (Blogs and Videos at JaffeJuice)

Erik Proulx, Blogger/Filmmaker, Please Feed The Animals

Ken Wheaton, Assistant Manager Editor, Ad Age (Buy his book, First Annual Grand Prairie Rabbit Festival)

Topics:

Facebook Location

• Ad Age Looks at the Announcement
• Ian Schafer's Thoughts
• Jim Louderback on the Creepiness Factor of Location
  

Is Mobile All Hype?

• WSJ Shares Kevin Ryan's Opinion
• Adweek on the Success of Sponsored Tweets
  

Dire Postal Warning

• Postmaster General Potter Sounds the Alarm
• USPS Press Release
  

Obstacles To Agency Change

• Adweek Looks at the Challenges Faced by TBWA

Search Marketing For A Job Search

• Mashable Tells Brownstein's Story
  

Stories To Watch:

• Tour de France/Armstrong Marketing
• Will the Facebook Exodus (May 31) Have an Impact
• BP PR as Crisis Fades
• Is BP Paying For Lost Tourism?
• Cannes Lead Up
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit