BeanCast 146: $4.88 Plastic

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GUESTS

Bill Green, Creative Strategist, BFG Communications (Read his blog and listen to Adverve)

Mitch Joel, President, Twist Image

Tim Nudd, Blogs Editor, Adweek

Leah Zagha, Freelance Copywriter, IdeaThinkerUpper.com

TOPICS

Rethinking The Rethinking

• Ad Age on the CP+B/Burger King Split
• Ad Age on Pepsi's Troubles
• WalMart's Changes
• Ad Age Opinion on Social Failures

The Evolution of Google

• NYT Feature Piece

Discrimination in Ad Buys

• Adweek Reports on Moves by FCC

CBS Dismisses Demographics

• Ad Age Reports

Cause-Related Troubles

• WSJ Reports on Bing's Trouble

STORIES TO WATCH

• Agency Pranks for April Fool's Day
• Triberr.com
• What's Next for CP+B
• The Royal Wedding
• Bing/Deep Focus Share Non-Profit Data

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 145: QR Codes And Subway Trains

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GUESTS

Jeff Cutler, Content Specialist, JeffCutler.com

Kelly Eidson, Digital Strategist, Modea

Brian Morrissey, Editor-In-Chief, DigiDayDaily.com

John J. Wall, Co-Host, Marketing Over Coffee (Contribute to John's charity run)

TOPICS

Crazy for QR

• Ad Age Reports on SXSW QR Craze
• Alternative Uses Of QR Codes

Brand Love or Value?

• Ad Age Reports on the Study

Google Seeking More Ads

• WSJ Examines New Google Ad Exchange
• Internet Retailer Reports on Gmail Ads

Data Caps And Digital Ads

• Chicago Breaking News Reports

Pornverscamming

• WSJ Reports on the Scams

STORIES TO WATCH

• Economy and Disasters
• AT&T To Buy T-Mobile's US Operations
• NYT Paywall
• Top-Level ".xxx" domain
• Privacy Regulation in Europe and US Heats Up

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 144: Where's The Talent

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GUESTS

Griffin Farley, Strategy Director, BBH NY (Read his blog, Propagation Planner)

Bill Green, Creative Strategist, BFG Communications (Read his blog and listen to AdVerve)

George Parker, Publisher, AdScam/The Horror!

Jeremiah Rosen, President, Campfire

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 143: Sentimentally Yours

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GUESTS

Scott Henderson, President, CauseShift

Spike Jones, Senior Vice President, Fleishman-Hillard (Read his book, Brains on Fire, & Read his blog)

Angela Natividad, Executive Editor, TagaroDDB (Blogs here and listen to AdVerve)

Peter Shankman, Author/Speaker, Shankman.com  (Follow his Year To Ten Percent)

TOPICS

Measuring Influence and Sentiment

• How Influenced Should You Be By Social Influence
• Five Sad Truths About Measurement
• BusinessWeek on the Power of Sentiment
• Ad Age Opinion on Digital Overload
• What Consumers Want From Brands Online

NFL Lockout Fears

• Adweek Reports on the Latest

The Future of Digital (Again)

• WSJ Talks About Google's Expectations
• Ad Age Reports on Publisher Ad Consortium
• MediaPost Reports on the Growth of eCommerce
• Opinion About "Cost Per View"

Locally Social

• MediaPost Examines the Trend and Opportunity

Expanding Your Story

• Adages Looks at the Move by "Hot In Cleveland"
• Campfire's Website

STORIES TO WATCH

• The "Next Twitter
• Location-Based SXSW "Doin's"
• The Klout Bubble
• Gas Prices
• NecklaceVideo.com
• Facebook's Contact Sharing Changes

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 142: The Golden Rule

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GUESTS

Jonathan Salem Baskin, Global Brand Strategist, Speaker & Author of Histories of Social Media (For information about him, head to JonathanSalemBaskin.com)

Christian Borges, Vice President of Digital Communications, Deep Focus

Joseph Jaffe, President of Jaffe, LLC and Author of Flip The Funnel (Go to JaffeJuice.com for Joe's "C" stuff)

Ian Sohn, Group Director and Senior Vice President, Ogilvy 360 Digital Influence

TOPICS

Sears Wants Free Ideas

• WSJ Reports on Sears Sales Decline
• Ad Age Reports on Thier Request

Buying Blog Buzz

• Ad Age Reports

Managing Your Own Media

• Opinion By Matthew Yeomans

SABMiller Gets Inventive

• Inventive Ways to Combat Illegal Competition

The Cannes Holding Company Award

• New Award Announced

STORIES TO WATCH

• Social and Violence
• SXSW Hype
• Charlie Sheen's Implosion
• Pro Football Lockout
• Facebook Mobile and Ads

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

The BeanCast 141: The Black Hat Way

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GUESTS

Dave Gray, Partner, Dachis Group, Founder of Xplane (Get more on his book at GoGamestorm.com)

David Spark, President, Spark Media Solutions (Read his blog at sparkminute.com)

Scott Stratten, President, Un-Marketing

John J. Wall, Co-Host, Marketing Over Coffee

TOPICS

Black Hat Battles

• NYT Examines the Issue
• Digital Trends Looks at the JC Penney Story
• NYT on the Dirty Secrets of Search
• Ad Age Opinion on Alternative Ranking

Beyond Platforms For Mobile

• Ad Age Opinion on US Mobile Marketing
• CNET Looks at Livestand

Facebook's Frenemies

• WSJ on the Growing Mistrust
• Ad Age on Facebook's New Ad Chief
• WSJ on Yahoo's Embrace of Liking

Digital Subscriptions

• NYT Looks at iPad Subscription Model
• NYT on the Google Plan
• Ad Age Looks at the Battle Lines
• Ad Age Looks at Early Adopters

WPP's Latest Roll-Up

• Ad Age Breaks the News of the New Digital Shop
• WSJ Examines the News

STORIES TO WATCH

• Connected Learning
• The Impending Demise of MySpace
• The Red Cross Mistake
• Apple iAds and Publishing Growth
• B&N Wooing Amazon Affiliates

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 140: Analysis Of The Analysis 2011

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GUESTS

Bill Green, Creative Strategist, BFG (Read MTLB and Listen to AdVerve)

Åsk Wäppling, CEO, Adland.tv

Ken Wheaton, Managing Editor, Ad Age

Doug Zanger, Consultant, Creative Bohemian

TOPICS

Super Bowl Distraction

• The Ads
• Commentary on All the Ads
• Ad Age on Eminem's Chysler Ad
• WSJ on Failure of Ads to Score
• Brian Steinberg Opinion on Big Brand Participation
• Baskin's Opinion on Distraction
• Garfield's Opinion

Social Letdown

• Ian Schafer's Opinion on AdAge.com

FOX's Show Stealers

• All the FOX Promos

Groupon Controversy

• NYT Reports
• Ad Age on the Growing Controversy

HuffPo to AOL

• NYT on the Deal
• Ad Age with Analysis

STORIES TO WATCH

• Border's Filing Bankruptcy
• Italian Media Changes
• JC Penney's Black Hat SEO
• Topography
• Will Twitter Be Sold

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 139: Kenneth Cole Reaction

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GUESTS

Chris Baccus, Executive Director of Social Media, AT&T (Also read his automotive blog at automarketingblog.com)

Jeff Cutler, Content Specialist, JeffCutler.com

Valeria Maltoni, Principal, Conversation Agent

Åsk Wäppling, CEO, Adland.tv

TOPICS

Socialized Super Bowl

• Ad Age Discusses The Trend
• Advice From Pete Blackshaw

Promotions Fatigue

• Criticism form Ad Age

Clickless In Facebook

• ClickZ Reports
• Brandweek on the Poor Facebook Ad Performance
• Foursquare and Facebook Face-off

Google/Bing Catfight

• NYT Reports

Good And Bad Twitter

• Ad Age Reports on the Kenneth Cole Misstep
• Ad Age Reports on Taco Bell's Handling

STORIES TO WATCH

• The Daily
• Verizon iPhone
• Use of Hashtags on Twitter
• iAds Claim They Are Better Than TV

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 138: Sorry, Your Child Choked

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GUESTS

C.C. Chapman Consultant, cc-chapman.com, Founder of Digital Dadsand Co-Author of Content Rules

Jim Louderback, CEO, Revision 3 (Check out Unboxing Porn — and no, it's not about porn.)

Michael McSunas, Attorney, Chambliss, Bahner & Stophel

Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company (Check out the new Focus)

TOPICS

Facebook Ad Revenue Models

• Ad Age Discusses The Like Ads
• Adweek on Sponsored Stories
• NYT on the Long-Term View

Measurement Instead of Procurement...redux

• Ad Age Opinion by Avi Dan
• NYT on Do-Not-Track Movement

CPSC's Yelp-Like Move

• Ad Age Reports

10-Billion-App Competition

• Chicago Tribune Reports

Groupon Pile-On

• DM News on the Google Move
• Internet Retailer on the LivingSocial Success

STORIES TO WATCH

• Godin's Domino Project
• WealthTV Goes Streaming
• Managing Patent Trolls
• Netflix Competitors (or lack thereof)
• Whether Digital Music Has Peaked

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 137: Goats Are The New Monkeys

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GUESTS

Bill Green, Publisher, Make The Logo Bigger, Co-Host, AdVerve

Rupal Parekh, Agencies Editor, Ad Age

Dirk Singer, Founder, The Rabbit Agency

Alan Wolk, Managing Director of Social Media Strategy, KickApps

TOPICS

iPad Publishing Issues

• NYT on the Bitter Pill of iPad
• NYT on Firms Buying Tablets
• Ad Age on The Daily
• Ad Age on Pay Models

Agency "Rock Stars"

• Opinion By Creative X

Proprietary Agency Walls

• Opinion By Jonathan Salem Baskin

Changes At Google

• Ad Age on the CEO Change

Facebook On The Can

• 25% of Americans Use Facebook on the Toilet

STORIES TO WATCH

• Digital Efforts For Super Bowl Ads
• Goats As The New Monkeys
• Quora Backlash
• SocialMediaWeek.org
• Facebook Messaging

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.