BeanCast 78: Live From Walter's Bed

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Despite the fact that half my panel was up in the middle of the night to record this show, the discussion was anything but tired. (See what I did there? Pretty clever, right?)

And really, how could we be sedate with such a stellar panel discussing some truly hot button issues.

Enjoy the show. And please add me to your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Ana Andjelic, Blogger/Freelancer, i [love] marketing

Walter Pike, President, WalterPike.com

David Vogeleer, Creative Technologist, The Martin Agency (Also get David's Book Macromedia Flash Professional 8 Unleashed)

Åsk Wäppling, CEO, Adland.tv

Topics:

Who Gets To Lead

• Ana's Post on Ad Age and Comments
• My Take on All of This

The DVR, Our Friend

• NYT Times Reports on Surprising Findings

Online Scammers, Analog Tactics

• Ad Age Reports on NYT and Gawker Being Fooled

Virtual Goods Worth $1 Billion

• NYT Reports on the Trend and Numbers
• Media Post Reports on the Stats
• My Thoughts...Approved By Ben Kunz

We Got Your Map Right Here

• Adweek on the AT&T Suit
• Adweek on Verizon's Response

Stories To Watch

• Debate Over Andy's Judging
• The Uses for Google Wave
• Who Will Win Dorito's Challenge
• The Jobless Rate Going Into the Holidays

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 77: It's A Conspiracy

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I'm running out of superlatives for my shows. Each one is like a little island of sanity for me these days. So if I go with that metaphor, this island was like the one from Lost — full of intrigue and suspense.

Okay, maybe more like Gilligan's Island. But the whole lost on a desert island thing still applies.

And as usual, we went to places we never intended with some awesome insights. But one thing I swear I've finally learned: Never throw the first question up without directing it to somebody. You'd think after all the times I've done that and have been met by silence, I would realize that it just doesn't work.

And speaking of Twitter...okay, I didn't speak of Twitter. But if I had, I would ask you to add me to your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

C.C. Chapman, Principal, Campfire (Also read C.C.'s blog, Digital Dads, listen to his podcast Managing the Gray and get all the latest from everywhere else at CC-Chapman.com)

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve, Bill's podcast with Angela Natividad.)

Len Kendall, Digital Account Supervisor, Golin Harris (He also blogs at Constructive Grumpiness and is the founder ofthe3six5 project.)

Åsk Wäppling, CEO, Adland.tv

Topics:

Pissed At Procurement

• Ad Age Reports on the Open Disastisfaction
• Ad Age on JWT Pulling Out of UPS Pitch
• Ad Age Piece on Understanding Procurement Executives

Multi-Level Crowdsourcing

• Victor & Spoils Press Release
• The NYT Feature Piece
• John Winsor's Blog Post
• WSJ on Clients Searching For Fresh Agency Ideas
• The Victor & Spoils Website

Royal Post in Peril

• BBC Feature Story on the Strike
• The Guardian on the Impact on Advertisers
• Marketing Week on the Business Costs

Pressless PR

• Ad Age on the Increasing Focus on Online Communities
• eMarketer on Social Net Share
• Steve Rubel Looks at Two Futures for Facebook
• Louderback's Piece on Lack of Accountability in Measurement

Microsoft "Shocked"

• Ad Age on Decision to Pull Out of MacFarlane Deal
• The Seinfeld Ad Referenced

Stories To Watch

• The End of Cliff Freeman
• The Twitter/Google/Yahoo!/Bing Search Deal
• International Domain Names on the Horizon
• Twitter Lists

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 76: More Than Just Mail

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I got all the way through the show before it hit me just how much of a powerhouse lineup we had on the program tonight. I mean I knew these guys were big names, but every once in a while I get a flash of perspective and realize just how cool having this show can be.

With this group it was a complete treat to be a host. They were all sharp talkers who knew the subjects well and provided energetic debate on the subjects at hand. I could barely get a word in edgewise. Like I said on Twitter earlier, if you don't listen to this episode I'll have to personally come out and smack you.

And speaking of Twitter, add me to your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Edward Boches, Chief Creative Officer/Chief Social Officer, Mullen (Edward also blogs at Creativity Unbound)

Joseph Jaffe, President and Chief Interrupter, Crayon (Also check out Joe's blog at Jaffe Juice and his podcasts and video programs at JaffeJuice.tv)

Ben Kunz, Director of Strategic Planning, Mediassociates (He also blogs at Thought Gadgets)

James P. Othmer, Author, The Futurist and Adland (James Blogs at BRANDED by James P. Othmer and look for his next novel, Holy Water in June 2010)

Topics:

The Direct Brand

• Opinion Piece In Ad Age
• My Thoughts on The Direct USP
• The DMA on Postal Self-Regulation
• The Ogilvy Re:Direct Campaign
• The Over Focus on ROI
• Stan Rapp Push iDirect
• Note: Watch For My Piece in Ad Age

Social Creativity

• Edward's Collect Opinions For Ad-World Leaders

Placement or Creativity?

• Ad Age on the Dynamic Logic Study

More Screens, But Not More Ads

• Ben Analyzes the Meeker Report
• Ad Age Report on Trendrr
• Ben Looks at the Warshaw Curve
• Adweek on Twitter User Numbers

Hulu Bad For Business?

• Antony Young Voices His Opinions
• The Opinion on Pay Walls From Fox Chief
• Hulu Maintains There's Won't Be Subscriptions

Stories To Watch

• The Nook and Kindle
• Major Car Brand Goes In Review
• Clarkson Retouching Scandal Will Lead To FTC Review
• Publishing Price Wars
• Direction for Direct

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 75: The Monopoly On Crappy Work

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So much for a delayed RSS posting. Apparently every feeder picked up on what was supposed to post at the usual time. So more days for you to enjoy the easy-going goodness of our cast of regulars. And to give you an idea about how much fun it was, let's just say the show ended and I recorded at least another whole show with our after-show chatter. Now THAT'S some chattiness.

So be my guest and download now. Then add me to your Twitter profile. (Cause I'm still a Twitter whore.) I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger (The new AdVerve is up on Bill's site, but bookmark AdVerve for when the site goes live.)

Angela Natividad, Engagement Strategy Consultant, blogging at Live and Uncensored (AdVerve is also available on Angela's site.)

John Wall, Podcaster/Blogger, Marketing Over Coffee, Ronin Marketeer (His Gigadial channel is here.)

Topics:

Clarifications

• AgencySpy Calls Us On Facts
• What AgencySpy Sources Said
• What Michael McSunas had to say: I agree with Matt on this one - although he could have been nicer about it in his post. I think there are some nuances in the FTC release that make it easier for lawyers to understand the guidelines. The first important thing to remember is that these are guidelines...they are not laws (legislation) or regulations. They are just supposed to provide guidance to prosecutors challenging the allegedly deceptive use of testimonials and endorsements. The Guidelines are intended to help advertisers comply with the FTC Act. Violating the Guidelines will not result in a fine or punishment. For example, if an Advertiser pays a blogger to write positive things about a product, the Advertiser would need to ensure that the blogger discloses that fact on his or her blog. If the blogger does not disclose that fact and the Advertiser continues to pay the blogger, I could see the FTC launching an investigation of the Advertiser for deceptive practices or maybe a complaint. I think the FTC will focus on the advertisers, not the bloggers. I also think the occasional "freebie" will not bring scrutiny, but if giving away freebies is a big way of advertising for a brand, then that brand should probably require the bloggers to disclose that they received the product free. If the blogger won't agree to do this, then the brand shouldn't send the blogger any free product.
• Revolution Magazine on IAB Getting Numbers Wrong

Lowe Goes

• Ad Age on the Merger With Deutsch

Ethic Shops and AOR Status

• Link to the AdVerve Show w/ Hadji Williams
• Hadji's Subsequent Article on Ad Age

When Google Gets Evil

• Ad Age on Their Argument to Regulators
• Ad Age Reports on Bing Gains

We Pick Ad Age Marketer of the Year

• See the Candidates and Cast Your Vote

Stories To Watch

• Twitter Lists
• Urban Fans of Rural Farm
• Balloon Boy Was a Hoax
• Botnet Attacks on Twitter

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 74: Dislosure Per Post

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This show was fated to have people with "W" last names. Even after Dave Wilkie had to cancel at the last minute, it was Åsk Wäppling who stepped in to take his place. And while we missed having Dave on, it was a fantastic group with a lot of great discussion.

So download now. Then add me to your Twitter profile. (Cause I'm a Twitter whore.) I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

John Wall, Podcaster/Blogger, Marketing Over Coffee, Ronin Marketeer

Åsk Wäppling, CEO, Adland.tv (Contact her about her effort to bring the film Art & Copy to Sweden.)

Ken Wheaton, Assistant Managing Editor, AdAge.com, Ken Wheaton Writes (Pre-order his novel, First Annual Grand Prairie Rabbit Festival, on Amazon now.)

Alan Wolk, President, Toad Stool Consultants (See his blog as well at Toad Stool Blog, find out about the Hive Awards, andread his article on Ad Age.)

Topics:

New FTC Endorsement Rules

• Ad Age Reports
• Opinion From Dan Gillmor
• Opinion From Andy Sernovitz
• WSJ Piece on User Reviews

Google Gets Creative

• WSJ Article on the Move Toward Creative Advertising
• ClickZ on the YouTube Effort
• MediaPost on Users' Preference for Pre-Roll

Fixing the USPS

• Newsweek Article Offers Seven Suggestions

Twitter Premium Accounts...Again

• Tribune Reports on Biz Stone Talk

Facebook-Style Gifting Makes It Big

• Adweek on Plan By AdNectar

Stories To Watch

• Google Wave
• 2010 Census Data
• Swedish VW Campaign
• Google Voice/AT&T Continuing Fight
• Racial Diversity Issue (Listen to the Angela, Bill and Hadji on AdVerve)

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 73: George Parker's Kindle

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Have you heard the one where George Parker breaks his Kindle and Amazon replaced it for him free of charge?

If you've listen to the show for a while, you know that George has told this story on every program he's appeared on so far. Which is both a testimony to the advocacy power of good customer service and, to be honest, slightly annoying at this point. But a quick warning before the show began became fodder for endless jokes throughout the episode. Take a drink for every time the Amazon Kindle is mentioned during this program. Then call a cab. Cause you won't be walking home.

And since you're drunk, add me to your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger (A reminder from Bill to check out The 3six5 Project, a massive year-long blogging effort being assembled by Len Kendall.)

Spike Jones, Firestarter, Brains on Fire

George Parker, Publisher, AdScam/The Horror! (Get George's latest book, The Ubiquitous Persuaders

Erik Proulx, Publisher, Please Feed The Animals (Check out his film project at LemonadeMovie.com)

Topics:

Olympics Letdown

• Ad Age on the Blow to Media and Marketers
• Details on Chicagoans for Rio Site

Comcast Courts NBC

• Tribune on the Intended Deal
• Ad Age on the Benefits of Such a Deal

Digital Beats TV

• The Guardian Reports
• Ad Age on Drop in Clicks (See Also Ken Cassar's Comment)
• Nielsen Seeking Broader Measurement
• NYT on Proposed Independent Study on Measurement

Starbucks vs. Starbucks

• NYT on Rollout of Via
• Ad Age Commentary

4As Billing Report

• Ad Age Reports

Stories To Watch

• Time Makes a Hulu-Like Play
• End of Agency 3rd Quarters - Layoff Watch
• McDonald's in the Louvre
• End of Saturn
• BuzzMedia's Sponsored Blogs

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 72: This Show Was Airbrushed

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There's irony in doing a show on disclosure of retouching in ads, and then needing to retouch the show.* Technical difficulties plagued us, but amazingly you won't even notice, such is my skill with sound editing tools. Except, of course that part where Steve disappears from the show entirely and I couldn't reconnect him. But we were almost at the end anyway. So that doesn't count.

All in all, though, this is definitely one of the better programs. Lots of engaged discussion on some fun topics. Hope you all enjoy it.

And yes, I still want you to add me to your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger (A reminder from Bill to check out The 3six5 Project, a massive year-long blogging effort being assembled by Len Kendall.)

Steve Hall, Editor, AdRants

Angela Natividad, Engagement Strategy Consultant, blogging at Live and Uncensored (See Angela at the Adforum Worldwide Summit in October.)

John Wall, Podcaster/Blogger, Marketing Over Coffee, Ronin Marketeer

Topics:

Just Pay Seth

• Seth Godin Announces Brands in Public on His Blog
• The Brands in Public Site
• Opinion By Ben Kunz on Thought Gadgets
• Lisa Barone's Piece on the Subject
• Jason Falls Offers His Opinions
• Mr. Godin Backtracks...a Bit
• Ad Age Weighs in on the Subject

Advertising "Weak"

• AdRants Coverage of the Events

Facebook Shuts Down Beacon

• Tribune Reports and Talks of New Partnership with Nielsen

Disclosure of Retouching

• Ad Age on Move by French Lawmakers

Scapegoating Ads

• Michael Learmonth's Piece on Ad-Supported vs. Premium

Stories To Watch

• Justine Bateman's Blowup and Twitter's Response
• Zappos Chooses Mullen
• Key Economic Reports Coming Out.
• Google Book Settlement

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 71: Having Safe Clicks

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There's was almost TOO much great content on this week's show. The panel was stacked with some of the most respected people in the business, all on fire with lots of things to say. Frankly, all I had to do was sit back and listen most of the time, jumping in occasionally to lasso the conversation back on topic.

It's a long one, clocking in at nearly an hour and a half. But this is destined to be one of our classic shows. So enjoy. Then tell your friends.

And yes, I still want you to add me to your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Jonah Bloom, Editor, Ad Age

Kristi Faulkner, President, Womenkind

Bill Green, Publisher, Make the Logo Bigger

Joseph Jaffe, President and Chief Interrupter, Crayon (Also check out Joe's podcasts and video programs at JaffeJuice.tvand enter the Panasonic Living in HD contest.)

Topics:

Those Crazy Ad Networks

• CNET Reports on NYT Rogue Ad
• Times Reveals the Inside Story
• CNET Story on Malware in Ad Networks
• Thought Gadgets on Plateauing of Adsense
• MediaPost Reports on Fast Flip
• NYT Reports on Google Ad Exchange
• Ad Age on Google's Latest Moves

Women Hate Social Ads?

• The Study Data as Reported by eMarketer

UK TV Gets Product Placement

• Ad Age Reports on the Move

Peperami Fires Agency

• Ad Age on the Crowdsource Decision by Unilever

All About Gary

• Adweek Reports on the New Vaynermedia
• Montgomery Mini Mall Spot Joe Mentioned

Stories To Watch

• Publisher Bailout
• GM Ad Working
• Burger King CMO Takes Leave of Absence
• Ad Age Media Mavens List

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 70: AT&T Needs Blondes

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The great, four-person panel test is underway and I'd have to say it's a success so far.

This week's foursome, despite some Skype issues, was a riot of great ideas and even better humor. So get to it! Download the file now or subscribe via iTune or Zune.

And yes, I still want you to add me to your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger

Ben Kunz, Director of Strategic Planning, Mediassociates (Blog is Thought Gadgets)

Greg Verdino, Chief Strategy Officer, Crayon (Greg also blogs here, his Posterous page atVerdinoBytes.com and look for his book, microMarketing in bookstores next year.)

Åsk Wäppling, CEO, Adland.tv (Contact her about her effort to bring the film Art & Copy to Sweden.)

Topics:

Chaos Over Chaos

• The Chaos Scenario on Amazon
• Jeff Goodby's Response on Ad Age
• Ana Andjelic's Original Post on Her Blog
• The Repost of Ms. Andjelic's Thoughts on Ad Age (Plus Comments)
• Andy Gould's Thoughts on the Direction of the Business
• An Opinion Expressed on AdPulp

MTV's Social Experiment

• Press Release About the VMA Effort

Seth The Blogger Guy

• The AT&T YouTube Effort
• Barrons Talks About the Uproar
• BrandFreak Offers Critique
• The Ad Age Critique

P&G and e-Commerce

• Ad Age Reports on Their New Goal

Twitter Terms of ADS

• Adweek Reports on the Changes and Implications
• Piece by The Independent
• Read the New Terms of Service

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

BeanCast 69: Holiday Haters Edition

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One thing I'm learning: If you ride your bike for double-digit miles before a show, expect to be worn out.

Luckily the second thing I'm learning: A good group of panelists is worth their weight in energy drinks.

We had some great laughs on this show, discussing some of the most fun topics we've had in a while. It's the perfect show for those of you holiday haters, sitting at home on the Labor Day weekend. And as for the rest of you? Well...I guess you can enjoy it too. ;)

And yes, I still want you to add me to your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

C.C. Chapman, Principal, Campfire (Also read C.C.'s blog, Digital Dads, listen to his podcast Managing the Gray and get all the latest from everywhere else at CC-Chapman.com)

Angela Natividad, Engagement Strategy Consultant, Live and Uncensored

John Wall, Podcaster/Blogger, Marketing Over Coffee, Ronin Marketeer

Topics:

Fake Ad, Real Outrage

• AgencySpy Rakes The WWF Ad To The Spotlight
• AdFreak Brings The Story Mainstream
• AdRants Reports on WWF Initial Reaction
• Ad Age Reports on WWF Condemnation of the Ad
• Alan Wolk Joins in With Clips from MSNBC
• Ad Age Reports on Growing Controversy and TV Spot
• Criticism From Mark Wnek
• Ad Age Exposes More DDB/Brasil Lies
• AdRants Updates the Story
• Ad Age Reports on One Show Response
• AdPulp Offers Commentary on One Show Decision
• WWF US Offers a Video Apology on YouTube

Faced on Facebook

• The Auto Marketing Blog Criticizes the Honda Effort
• Autoblog Details the Honda Failings

Skype's Future

• NYT Reports on the Skype Sale

The Tester

• The Open Casting Call for the PlayStation Reality Show
• Kotaku Reports on the Effort

Media Bartering

• Ad Age on the Return of Bartering for Media

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!