The BeanCast

BeanCast 94: According To Brogan's Day Rate

By Bob Knorpp

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Apologies to Chris Brogan for finding humor in his recent unpleasantness, but we did have a blast determining the value of everything we talked about on the show.

And speaking of value, this show is jam packed with it. Sometimes fate smiles with the perfect panel to discuss the news at hand. This was definitely one of those times. 

So please enjoy the show. And remember, I'm always game for more Twitter followers. I'mTheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Bill Green, Publisher, Make The Logo Bigger and Co-Host, AdVerve

Scott Henderson, Managing Director, CauseShift (Participate in his SXSW events to end hunger in America. Get details on the site.)

Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and his book, Flip the Funnel atJaffeJuice.com)

Jim Louderback, CEO, Revision 3 (See Jim at the Diggnation and Scam School events at Stubb's during SXSW.)

Topics:

Viacom Leaves Hulu


Are Metrics Killing Creativity?


Google's Patent On Location-Based Ads


Leveraging Ads For Oscar Traffic


The Underwear Make-Good


Stories To Watch

  • Plaid To Make Big Announcement
  • HelloRewind
  • SXSW
  • New Book From 37 Signals
  • ABC/Cablevision Spat
  • The New Click Fraud is Streaming Fraud
  • Digital Billboards as Dangerous as Texting for Drivers


Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 93: Brought To You By The Letter "J"

By Bob Knorpp

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Sometimes there's a perfect marriage between the week's news and the panels I assemble months in advance. This was definitely one of those times.

With our subjects that ran the gamut from mobile to PR to social marketing, we had just the right mix for some really insightful commentary.

So please enjoy the show. And remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Rose Cameron, Chief Strategy Officer, Euro/RSCG Chicago

Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and his book, Flip the Funnel atJaffeJuice.com)

Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company (Also read his personal blog atScottMonty.com.)

James P. Othmer, Author, Adland, The Futurist and the forthcoming Holy Water (Available in June)


Topics:

Mobile Roadblocks


ADVERTISEMENT: Register for The You Conference L.A., with speakers Gary Vaynerchuk, Dave Lakhani, Gerry Druckman and Peter Shankman. Use conference code "UconferenceLA" for $50 off. Register before the price goes up on March 15th.


The Dealer Rebellion


Social's Place


4As Combine Conferences


Too Hot For Brazil


Stories To Watch

  • Clients Moving Toward In-House Strategy
  • Chilean Earthquake/Charity Burnout Watch
  • FiestaMovement.com 2 and Ford Sales Numbers
  • Future of Story
  • Yahoo!/Twitter Deal


Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 92: Telling Olympic Stories

By Bob Knorpp

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The Olympics were front and center on our topic list. The apparent success of the games for advertisers seemed in stark contrast to the vitriol being handed out to NBC for aggregating content into prime time. It made for a very interesting discussion.

Add to this some talk about sentiment analysis with just a dash of Kevin Smith and we were cookin'!

Enjoy the show. And remember, I'm always game for more Twitter followers. I'mTheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Tyler Hurst, Consultant, tdhurst.com

Angela Natividad, Marketing Director, Hypios (click here to participate in their Problem to Love) and Co-Host of AdVerve

John Wall, Co-Host, Marketing Over Coffee (and read his blog at Ronin Marketeer)


Topics:

Olympic-Style


The Debate Over Sentiment


The Ugly Truth About Pre-Roll


Failing At SEO


Facebook The Playa'


Stories To Watch

  • ChatRoulette.com
  • Project Titan/Facebook Email Client
  • Effects of Apple Removing All "Inappropriate" Apps
  • The New Microsoft Mobile OS


Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive.

Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 91: Same Old Stuff

By Bob Knorpp

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The Super Bowl ad-fest continued it's downward spiral this year, leaving the panel mostly unimpressed. But the larger issues of sexism, ethics and creativity offered plenty of fodder for us to discuss and made for a lively debate.

A program note, George Parker is very soft in this episode due to some connection issues. Apologies for that. I normally wouldn't have allowed someone to connect via phone, but his insights are totally worth cranking the volume up to hear. 

Please also check out The You Conference L.A., featuring Gary Vaynerchuk. Use discount code "UconferenceLA" and get $50 off your registration.

Enjoy the show. And remember, I'm always game for more Twitter followers. I'mTheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Steve Hall, Editor, AdRants (Steve also reminds us of AdGabber, his advertising social network)

George Parker, Writer/Blogger, AdScam/The Horror!

Åsk Wäppling, CEO, Adland.tv


Topics:

Nostalgia or Old Stuff


Sex

ism in the Bowl Ads


Good and Bad

Edelman on Peer Recommendation
Google Buzz

Stories To Watch
  • Kevin Smith Attacks Southwest
  • Twitter Abandon Rate
  • Brands Embarrassing Themselves Online
  • NBC Not Deliver Olympic-Level Value for Ads
  • Cyrus Mehri Launches EEOC Charges

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 90: Flyover Country

By Bob Knorpp

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We've all heard Bill say it before on the show. Middle America is "Flyover Country," and it represents the mass of America that doesn't live in a major metro, makes up the bulk of U.S. purchasing power, and who agencies pretend to understand without really having a clue how to reach.

This week when he said it, though, it was a good reminder that for all the Super Bowl hype among agency-folk over good and targeted work, the average football viewer was probably laughing hysterically at the crotch shots and GoDaddy.com ads.

Sometimes marketing just ain't rocket science. Sometimes it's just about giving people what they want.

Enjoy the show. And remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Jim Mitchem, President, Smash Communications (He also blogs at Obsessed With Conformity)

Dirk Singer, President, The Rabbit Agency

Ian Sohn, Senior Vice President, Ogilvy PR (Check out his blog, Flagged for Followup)


Topics:

Toyota's Woes


The PR Bowl


Glee-ful Profits

Second Life's Second LifePay-4-Square

Stories To Watch
  • FTC Blogger Disclosure Issues Continuing
  • Insider Hacking of Vodaphone Twitter Account
  • The Launch of Sally Hogshead's Fascinate
  • Google's NSA Connections
  • Facebook the Most Dangerous Social Net for Businesses

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 89: Sarcasm Is Back

By Bob Knorpp

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In the last few minutes of the show, Sally unintentionally summed up much of our hour-long conversation with a thought about sarcasm as an economic indicator. And boy! Was this show ever filled with sarcasm! Not sure what that means, but I'm hoping it's a good thing.

Listen, learn and laugh with us this week as we tackle everything from things that start with a little "i" to whether account planning should die. (Yes, we went there too.)

Please also check out The You Conference L.A., featuring Gary Vaynerchuk. Use discount code "UconferenceLA" and get $50 off your registration.

Remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Edward Boches, CCO, Mullen and blogger at Creativity_Unbound (Also check out TheNextGreatGeneration.com and the Super Bowl Ad social measurement experiment called BrandBowl)

Sally Hogshead, Author/Consultant SallyHogshead.com (Look for her book Fascinate arriving at bookstores everywhere, February 9, 2010)

Len Kendall, Digital Strategist, Golin Harris (Also check out Len's social blog experiment the3six5)

Abbey Klaassen, Executive Editor, Ad Age


Topics:

iPad-emonium


And Then, The Little "i"

Planning Must Die

Mr. Dru's Thoughts

GM's Low Road

Stories To Watch
  • Future of FourSquare/Blippy/Gowalla-Like Services
  • Sarcasm Indicates Economic Recovery
  • Bill Gates Entering Social Media
  • Rise of Social Responsibility
  • Deutsch Account Losses

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 88: Brands And Politics

By Bob Knorpp

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It's an interesting prospect to contemplate. Now that companies have no limit on political contributions and can contribute until election day, will we one day see branded campaigns?

Bill Green suggested it on his blog and we ran with it on the show this week. And though the consensus was largely that it couldn't happen, we've been wrong before.

It's a thought-provoking discussion you're sure to want to hear.

Remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Saul Colt, Head of Magic, Thoora and blogger at The Smartest Man In The World

Esteban Contreras, Social Media Manager, Samsung Electronics (Also listen to his podcast, SocialNerdia)

Hal Goodtree, President, Goodtree & Company (Check out his latest project, Cary Citizen)

John Wall, Podcaster/Blogger, Marketing Over Coffee, Ronin Marketeer


Topics:

The Branded (Political) Campaign


The Apple Table

 


Chrysler And The Big Game

 

 


Not Before 10pm

 

 


Serial Agency Reviews

 

 


Stories To Watch

 

 

  • Will Apple End Relationship With AT&T This Week
  • Facebook Open-Graph API
  • Google/China
  • Priests Blogging
  • Seth Godin's New Book
  • Apple's Tablet Announcement


Credits

 

 

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

 

Closing Theme, CJACKS

(Find more music from both artists at podsafeaudio.com.)

 

BeanCast 87: Text For Haiti

By Bob Knorpp

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We just did a show on mobile and the next week brought us face-to-face with it's true power in the face of tragedy.

As the world watched the terrible events unfolding in Haiti, the message started to get out that there was a simple way for all of us to help. We could text a string of numbers — 90999. And, if we messaged this number with the word "HAITI," we could automatically donate $10. It was that easy. We didn't even have to take out our credit cards.

This mobilization (forgive the pun) was unprecedented, giving us a real glimpse of how mobile-phone focused we have become as a society. It also gave us a fascinating topic to discuss and one you'll definitely want to hear.

Remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Bill Green, Publisher, Make The Logo Bigger and co-host of AdVerve

Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and auction of a keynote for Haiti atJaffeJuice.com)

Åsk Wäppling, CEO, Adland.tv

Dave Wilkie, Blogger/Copywriter, Hire Dave at GreenHammock.com and read his blog Where's My Jetpack? (Like to read, or better yet publish, Dave's first novel? Find out more at Random Scratch)


Topics:

Text For Haiti


SPONSOR: The You Conference L.A.

Late-Night Wars

Easy To Assemble

Google Leaves China

Twexy Tweetheart

Stories To Watch
  • Wyclef Fiasco
  • Chrysler in the Super Bowl
  • Woods Replaced By Elephant in Accenture Ads
  • Changing Face of Agencies
  • NBC Fights, Week 3
  • Ford's Media Plans for Sync

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.

Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 86: Worse Than Cancer

By Bob Knorpp

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It was just an off-hand comment by Angela at the end of recording, but when she contrasted data loss with cancer it seemed the perfect theme for the show.

Mobile is on the rise not because of convenience, but because we can't be separated from our data. Google is pushing the boundaries for lead generation because we need more data. Local business are leaping into the digital space because they can no longer compete without embracing a data-driven future.

So the idea of losing data has indeed become worse than cancer. Not sure how I feel about that. But not sure my feelings matter at this point.

So what the heck! Give me more data and add me to your Twitter profile if you haven't done so already. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Christopher Baccus, Publisher, The Auto Marketing Blog

Bret Bernhoft, Partner, InsYght

Al Gadbut, President, AcquireWeb

Angela Natividad, Marketing Director Hypios (Angela also writes for Culture Buzz, blogs at Live and Uncensored and is co-host of AdVerve)


Topics:

Mobile Madness


AdPulp Story of The Week: Hyperlocal Digital

Google Divided

H&M's Trash

Social For Social Good

Stories To Watch
  • Chrysler's New Digital Shop
  • Zuckerberg Says Age of Privacy Over
  • Facebook Removes Microsoft Ads
  • The Leno/Conan/NBC Drama

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at 

podsafeaudio.com.

)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit

BeanCast 85: It Tastes Like Cardboard

By Bob Knorpp

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Anybody in data recovery out there willing to help a poor podcaster?

Yes, I ended the year (literally on New Year's Eve) with a failure of my primary hard drive. All of my client and show data was backed up within a day or so, but inevitably I managed to loose more than I'd like. I've written it off to a crappy end to a crappy year.

But on the good side, the experience has inspired an awesome blog post for tomorrow, a time capsule set up for constant back ups and a can-do attitude that created this particular show.

And like I said during the episode, I really can't think of a better group to start the year off with. Steve and Bill are perennial friends of the show and Erik is the maker of a movie all about overcoming adversity. Sounds good, right? Believe me -- it was. So give it a download. And happy new year.

Remember to support our sponsor, The You Conference L.A. We're extending our promotion with them and we hope you'll check out their website at www.theyouconference.com. Remember, BeanCast listeners are also entitled to $50 off registration when you use the discount code UConferenceLA.

Please also remember to add me to your Twitter profile if you haven't done so already. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Steve Hall, Editor, AdRants (Also check out AdGabber)

Erik Proulx, Blogger/Filmmaker, Please Feed The Animals (Also check out his movie, Lemonade)


Topics:

Transparent Turnaround


Cable vs. Content

Community Management

Half-Billion Snub

Jingles Are Back

Stories To Watch

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive.

Email services provided by Email Transmit, a product of Mass Transmit